BSc Marketing and Advertising
About this course
BSc (Hons) in Marketing and Advertising, a marketing degree centred on contemporary commercial strategy, data management and advertising techniques. Core topics include Data Analysis, Statistics, Project Management, Marketing, Critical & Analytical Thinking, and Entrepreneurship. Students may choose to undertake an optional year abroad. The first year establishes core foundations through modules such as The Principles of Marketing, Managing Marketing Data, Creativity in Digital Marketing and Advertising, and The Marketing Mindset. The second year builds upon this with Analytics and AI for Marketing, Advertising Tools, Techniques and Technologies, Market Research and Behavioural Insights, and Strategic Marketing in a Digital World. The final year focuses on advanced practice through Digital Marketing, Brands, Buyers and Behaviours, Integrated Marketing Communications, Future Skills Apply, and an independent Marketing Project.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
Qualifications needed for 2027: BSc (Hons): 112-128 UCAS tariff points At least two A-levels, or a BTEC National Extended Diploma: Distinction, Merit, Merit (DMM) or equivalent qualifications. BSc (Hons) with foundation year: 64 UCAS tariff points For the degree with a foundation year, a minimum of 64 UCAS points is required. English language: English language requirement for this course: Academic IELTS of 6.0 overall, with no element below 5.5. Applicants who do not meet the English language requirements could be eligible to join our pre-sessional English language course. Applicants from a recognised majority English speaking country (MESCs) do not need to meet these requirements. You will find more information on country-specific entry requirements in the country-specific section of our website.
Admissions (2022 entry, home applicants)
Offer rate 97%: 199 offers from 206 applications, from the university's Freedom of Information return.
Modules
- The Principles of Marketing
- Managing Marketing Data
- Creativity in Digital Marketing and Advertising
- The Marketing Mindset
- Analytics and AI for Marketing
- Advertising Tools, Techniques and Technologies
- Market Research and Behavioural Insights
- Strategic Marketing in a Digital World
- Digital Marketing
- Brands, Buyers and Behaviours
- Integrated Marketing Communications
- Future Skills Apply
- Marketing Project
Questions about this course
What is the offer rate for BSc Marketing and Advertising at Kingston University?
97% of home applicants received an offer for 2022 entry: 199 offers from 206 applications, according to the university's Freedom of Information return.