BA Creative and Cultural Industries: Design Marketing
About this course
BA (Hons) in Creative and Cultural Industries: Design Marketing, a design marketing degree centred on visual and verbal communications, branding, and digital platforms within the creative sector. Core topics include Project Management, Critical & Analytical Thinking, Ethics & Professional Practice, Entrepreneurship, and Design & Creative Practice. Students have the option to undertake a year abroad. The first year covers foundations through Creative Journeys, Navigating Industry, Thinking about ideas, and The Tools of Writing. The second year progresses with Design Marketing 1, Customer Mindfulness, Creative Project Management, and Live case study. The final year includes Design Marketing 2, Culturepreneurship, The Major Project, Future Skills Apply, and Professional Portfolio for Creative Industries.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
Qualifications needed for 2027: This course requires 112-128 UCAS tariff points. The typical offer for this course is 112-128 UCAS points from Level 3 qualifications. You could achieve this with: Additional requirements: Please submit a 15-20 page digital portfolio. Think carefully about how you order your work. You could spread projects over several pages, or put one on each page. PDF portfolios are the most accessible and reliable way to share your work. You could also include other formats, including links to content on websites, Instagram, Flickr or Vimeo. Remember to check your submission carefully to make sure your links work and can be opened on all devices. You could also send us other activities – such as your curated Instagram feed, YouTube channel, TikTok content, Depop shop or even a series of photographs – instead of a project portfolio. We will send more guidance on uploading your portfolio after you have applied. What we're looking for There is no single way to approach your submission. We are interested in evidence of your creative potential, your ideas and your willingness to explore and experiment through your practice. In reviewing your submission, we are looking for the following key values: Visit our webpage Kingston School of Art: What we are looking for to gain insights from students and staff on how to approach your submission. What we're looking for in your portfolio > Find out more about applying to study at Kingston School of Art . English language: English language requirement for this course: Academic IELTS of 6.0 overall, with no element below 5.5. Applicants who do not meet the English language requirements could be eligible to join our pre-sessional English language course. Applicants from a recognised majority English speaking country (MESCs) do not need to meet these requirements. You will find more information on country-specific entry requirements in the country-specific section of our website.
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Admissions (2022 entry, home applicants)
Offer rate 91%: 116 offers from 128 applications, from the university's Freedom of Information return.
What students say
Based on about 6 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 92%
- Learning opportunities: 88%
- Assessment and feedback: 92%
- Academic support: 96%
- Organisation and management: 79%
- Learning resources: 69%
- Student voice: 72%
Do students stay on the course?
Based on about 25 students who started (a small group: a rough guide only)
- Continued on course: 85%
- Left higher education: 10%
- Moved to a lower qualification: 5%
What graduates do next
Based on about 6 graduates who answered (a small group: a rough guide only)
- Working: 60%
- Working and studying: 30%
Where graduates work (5 years on)
Based on about 20 graduates, across similar courses at this university (a small group: a rough guide only)
- East of England: 5%
- London: 50%
- South East: 40%
- South West: 5%
Who gets in
Based on about 15 students who started (a small group: a rough guide only)
- A levels: 95%
- A degree: 5%
Accreditation & quality ratings
TEF 2023 (whole university): Gold overall, Gold for student experience, Gold for student outcomes.
Modules
- Creative Journeys
- Navigating Industry
- Thinking about ideas
- The Tools of Writing
- Design Marketing 1
- Customer Mindfulness
- Creative Project Management
- Live case study
- Design Marketing 2
- Culturepreneurship
- The Major Project
- Future Skills Apply
- Professional Portfolio for Creative Industries
Questions about this course
How much do graduates of BA Creative and Cultural Industries: Design Marketing at Kingston University earn?
The median salary is £26,500 after 3 years, £33,000 after 5 years. After five years the middle half of graduates earn between £23,500 and £56,500. The £33,000 median after five years is £1,000 less than the UK median for Management studies.
What do graduates of BA Creative and Cultural Industries: Design Marketing at Kingston University do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Creative and Cultural Industries: Design Marketing at Kingston University?
92% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Creative and Cultural Industries: Design Marketing at Kingston University?
The average entrant had 107 UCAS points.
What is the offer rate for BA Creative and Cultural Industries: Design Marketing at Kingston University?
91% of home applicants received an offer for 2022 entry: 116 offers from 128 applications, according to the university's Freedom of Information return.
Does BA Creative and Cultural Industries: Design Marketing at Kingston University include a placement year or year abroad?
The course has an optional year abroad.
How many students continue on BA Creative and Cultural Industries: Design Marketing at Kingston University?
85% of students continued into their second year, and 10% left higher education.