BSc Business Management and Marketing
About this course
BSc (Hons) in Business Management and Marketing, a business and management degree centred on commercial strategy, organisational operations, and marketing principles. Core topics include Data Analysis, Statistics, Accounting, Marketing, Entrepreneurship, and Artificial Intelligence & Machine Learning. Students have the option to undertake a year abroad. The first year introduces the business environment and digital technology through compulsory modules such as Global Business Environments, Data and Technology in Business, Organisations and People, and Marketing and Sales. The second year builds financial and analytical capability via Accounting and Financial Management, Analytics and AI for Marketing, Sustainable and Responsible Management, and Customer Insights and Market Research. The final year focuses on advanced strategic planning, corporate responsibility, and technological application through modules including Building Business Strategy, Social Media Strategy Development, CSR in Marketing, Future Skills Apply, and AI for Business and Innovation.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
Qualifications needed for 2027: BSc (Hons): 112-128 UCAS tariff points At least two A Levels, or a BTEC National Extended Diploma: Distinction, Merit, Merit (DMM) or equivalent qualifications. BSc (Hons) with foundation year: 64 UCAS tariff points For the degree with a foundation year, a minimum of 64 UCAS points is required. Additional requirements: Entry onto this course does not require an interview, entrance test, audition or portfolio. English language: English language requirement for this course Academic IELTS of 6.0 overall, with no element below 5.5. If you do not meet our English language requirements , you may be eligible for Kingston University's pre-sessional English language course. Check out our English Language Programme page for more details. If you’re applying from a recognised majority English-speaking country (MESC), you won’t need to meet the requirements. For further information on country-specific entry requirements, please explore our International section of the website.
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What students say
Based on about 14 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 82%
- Learning opportunities: 90%
- Assessment and feedback: 79%
- Academic support: 86%
- Organisation and management: 89%
- Learning resources: 80%
- Student voice: 80%
Do students stay on the course?
Based on about 20 students who started (a small group: a rough guide only)
- Continued on course: 90%
- Left higher education: 5%
- Moved to a lower qualification: 5%
Where graduates work (5 years on)
Based on about 75 graduates, across similar courses at this university
- East Midlands: 1%
- East of England: 4%
- London: 62%
- South East: 26%
- South West: 5%
Who gets in
Based on about 55 students who started
- A levels: 80%
- Baccalaureate: 2%
- Access course: 4%
- Other HE qualification: 13%
- Other qualifications: 2%
Accreditation & quality ratings
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
TEF 2023 (whole university): Gold overall, Gold for student experience, Gold for student outcomes.
Modules
- Global Business Environments
- Data and Technology in Business
- Organisations and People
- Marketing and Sales
- Accounting and Financial Management
- Analytics and AI for Marketing
- Sustainable and Responsible Management
- Customer Insights and Market Research
- Building Business Strategy
- Social Media Strategy Development
- CSR in Marketing
- Future Skills Apply
- AI for Business and Innovation
Questions about this course
How much do graduates of BSc Business Management and Marketing at Kingston University earn?
The median salary is £27,500 after 3 years, £35,500 after 5 years. After five years the middle half of graduates earn between £29,000 and £44,000.
Are students happy with the teaching on BSc Business Management and Marketing at Kingston University?
82% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Business Management and Marketing at Kingston University?
The average entrant had 105 UCAS points.
Is BSc Business Management and Marketing at Kingston University accredited?
Yes. Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Does BSc Business Management and Marketing at Kingston University include a placement year or year abroad?
The course has an optional year abroad.
How many students continue on BSc Business Management and Marketing at Kingston University?
90% of students continued into their second year, and 5% left higher education.