BA Sports Business Management
About this course
BA (Hons) Sport and Exercise Science, exploring the business and management dimensions of the sports industry. Core topics include Data Analysis, Project Management, Accounting, and Critical & Analytical Thinking. The programme shares a common first year with other Business Management degrees and includes a 75-hour professional placement or project at both Level 5 and Level 6. A final-year project allows either a solo research piece or a group consultancy project.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: BBC in three A Levels. IB: 554 in three Higher Levels or 29 points.
See the highest paying Business & Accounting degrees in the UK →
Real offers for this course
Applicants have posted 1 UCAS decision for BA Sports Business Management (N880) at Keele University for 2027 entry so far. The published offer is BBC at A level.
What students say
Based on about 157 final-year students who answered, across similar courses at this university
- Teaching on my course: 88%
- Learning opportunities: 88%
- Assessment and feedback: 85%
- Academic support: 92%
- Organisation and management: 90%
- Learning resources: 92%
- Student voice: 87%
Do students stay on the course?
Based on about 375 students who started, across similar courses at this university
- Continued on course: 71%
- Gained a higher qualification: 6%
- Left higher education: 21%
- Moved to a lower qualification: 2%
What graduates do next
Based on about 34 graduates who answered, across similar courses at this university
- Working: 61%
- Working and studying: 15%
- Further study: 5%
- Unemployed: 14%
Most common jobs
- Finance Professionals: 25%
- Administrative occupations: 15%
- Business and public service associate professionals: 15%
- Sales occupations: 5%
- Skilled trades occupations: 5%
- Find their work meaningful: 70%
- Feel on track for their future plans: 65%
- Use what they learnt on the course: 55%
Where graduates work (5 years on)
Based on about 215 graduates, across similar courses at this university
- North East: 2%
- North West: 13%
- Yorkshire and the Humber: 2%
- East Midlands: 8%
- West Midlands: 47%
- East of England: 5%
- London: 13%
- South East: 4%
- South West: 4%
- Wales: 2%
Who gets in
Based on about 10 students who started, across similar courses at this university (a small group: a rough guide only)
- A levels: 100%
Accreditation & quality ratings
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Professional and Academic Development 1
- The Business of Organisations
- Data, Decisions and Visualisation
- Sports and Esports Management Principles
- Teams, People and Performance
- Professional and Academic Development 2
- Contemporary Business Operations
- Leisure, Sport and Society: Sustainability, Politics and Communities
- Governance and Ethics in Sports and Esports
- Professional Placement or Project (Level 5)
- Contemporary Business Ethics Debates
- Professional and Academic Development 3
- Strategic Management
- Project
- Proposing a Successful Sports Sponsorship
- Professional Placement or Project (Level 6)
Questions about this course
How much do graduates of BA Sports Business Management at Keele University earn?
The median salary is £26,000 after 15 months, £24,000 after 3 years, £32,000 after 5 years. After five years the middle half of graduates earn between £25,000 and £42,000. The £32,000 median after five years is £5,500 more than the UK median for Tourism, transport and travel.
What do graduates of BA Sports Business Management at Keele University do next?
81% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Sports Business Management at Keele University?
88% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Sports Business Management at Keele University?
The typical offer is BBC at A level, or 29 points in the IB. The average entrant had 102 UCAS points.
How many students continue on BA Sports Business Management at Keele University?
71% of students continued into their second year, and 21% left higher education.