BA Marketing
About this course
BA (Hons) in Marketing. Core topics include Data Analysis, Project Management, and Critical & Analytical Thinking. The course spans three years, with the option to undertake an international, placement, or entrepreneurship year. A final-year Marketing Project can be completed individually or as a group consultancy project.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: BBC in three A Levels. IB: 554 in three Higher Levels or 29 points.
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What students say
Based on about 25 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 87%
- Learning opportunities: 87%
- Assessment and feedback: 87%
- Academic support: 100%
- Organisation and management: 89%
- Learning resources: 88%
- Student voice: 88%
Do students stay on the course?
Based on about 50 students who started, across similar courses at this university
- Continued on course: 70%
- Gained a higher qualification: 5%
- Left higher education: 20%
What graduates do next
Based on about 14 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 80%
- Working and studying: 15%
Most common jobs
- Business and public service associate professionals: 30%
- Sales occupations: 10%
- Administrative occupations: 10%
- Managers, directors and senior officials: 5%
- Elementary occupations: 5%
- Find their work meaningful: 80%
- Feel on track for their future plans: 70%
- Use what they learnt on the course: 40%
Where graduates work (5 years on)
Based on about 40 graduates, across similar courses at this university
- North West: 15%
- Yorkshire and the Humber: 5%
- East Midlands: 10%
- West Midlands: 40%
- East of England: 10%
- London: 15%
- South East: 5%
- South West: 5%
Who gets in
Based on about 10 students who started (a small group: a rough guide only)
- A levels: 90%
- Access course: 10%
Accreditation & quality ratings
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Marketing Fundamentals
- Understanding the Contemporary Consumer
- The Global Business Context
- Professional and Academic Development 1
- Teams, people, and performance
- Creative Marketing Communication in the Digital Age
- Marketing Research: Principles, Process and Practice
- Professional and Academic Development 2
- Services Marketing: Design, Delivery, and Developments
- Marketing and Society: Issues, Impact, and Implications
- Contemporary Business Ethics Debates
- Strategic Marketing: Creating and Gaining Competitive Advantage
- Marketing Project
- Professional and Academic Development 3
- Digital Marketing in Action
- Creative Branding: Creation, Strategy and Management
- Digital Showcase
Questions about this course
How much do graduates of BA Marketing at Keele University earn?
The median salary is £26,000 after 15 months, £25,500 after 3 years, £35,000 after 5 years. After five years the middle half of graduates earn between £26,500 and £43,500. The £35,000 median after five years is £3,500 more than the UK median for Marketing.
What do graduates of BA Marketing at Keele University do next?
100% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Marketing at Keele University?
87% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Marketing at Keele University?
The typical offer is BBC at A level, or 29 points in the IB. The average entrant had 107 UCAS points.
How many students continue on BA Marketing at Keele University?
70% of students continued into their second year, and 20% left higher education.