BA Digital Media and Marketing
About this course
BA (Hons) in Digital Media and Marketing is an undergraduate degree that combines content creation, strategic communication, and digital technologies. Core topics include Data Analysis, Research Methods, Project Management, Marketing, and Ethics & Professional Practice. Students can choose to undertake an optional placement year or a year abroad. The first year covers foundations through Social Media Content Creation, Marketing Fundamentals, Understanding and Producing Digital Media, Becoming a Cultural Citizen, Professional and Academic Development 1, and Teams, People and Performance. The second year moves on to Creative Marketing Communication in the Digital Age, Storytelling for Change, Promotional Cultures, Professional Experience with Media (Year 2), Pathways with Media: Developing Your Profile, Professional and Academic Development 2, Marketing and Society: Issues, Impact and Implications, Marketing Research: Principles, Process and Practice, Data and Design, The American South: US Summer School (Level 5), and Digital Curation and History. The final year involves Digital Marketing in Action, Marketing Project, Digital Media Project, Professional Experience for Media (Year 3), Employing Media: Putting Your Subject into Practice, Professional and Academic Development 3, Digital Showcase, Creative Branding: Creation, Strategy and Management, Social Media Management, Memes, trends, and vibes: participatory social media cultures, and The American South: US Summer School (Level 6).
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: BBC in three A Levels. IB: 554 in three Higher Levels or 29 points.
See the highest paying Business & Accounting degrees in the UK →
See the highest paying Media & Journalism degrees in the UK →
What students say
Based on about 7 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 79%
- Learning opportunities: 82%
- Assessment and feedback: 83%
- Academic support: 96%
- Organisation and management: 83%
- Learning resources: 92%
- Student voice: 75%
Do students stay on the course?
Based on about 20 students who started (a small group: a rough guide only)
- Continued on course: 70%
- Gained a higher qualification: 20%
- Left higher education: 10%
What graduates do next
Based on about 9 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 75%
- Working and studying: 20%
- Unemployed: 10%
Most common jobs
- Business and public service associate professionals: 30%
- Sales occupations: 10%
- Administrative occupations: 10%
- Managers, directors and senior officials: 5%
- Business, Research and Administrative Professionals: 5%
- Find their work meaningful: 80%
- Feel on track for their future plans: 70%
- Use what they learnt on the course: 40%
Where graduates work (5 years on)
Based on about 35 graduates, across similar courses at this university
- North West: 10%
- Yorkshire and the Humber: 5%
- West Midlands: 35%
- East of England: 5%
- London: 10%
- South East: 10%
- South West: 10%
- Wales: 5%
Who gets in
Based on about 25 students who started (a small group: a rough guide only)
- A levels: 80%
- Other HE qualification: 20%
Accreditation & quality ratings
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Social Media Content Creation
- Marketing Fundamentals
- Understanding and Producing Digital Media
- Becoming a Cultural Citizen
- Professional and Academic Development 1
- Teams, People and Performance
- Creative Marketing Communication in the Digital Age
- Storytelling for Change
- Promotional Cultures
- Professional Experience with Media (Year 2)
- Pathways with Media: Developing Your Profile
- Professional and Academic Development 2
- Marketing and Society: Issues, Impact and Implications
- Marketing Research: Principles, Process and Practice
- Data and Design
- The American South: US Summer School (Level 5)
- Digital Curation and History
- Digital Marketing in Action
- Marketing Project
- Digital Media Project
- Professional Experience for Media (Year 3)
- Employing Media: Putting Your Subject into Practice
- Professional and Academic Development 3
- Digital Showcase
- Creative Branding: Creation, Strategy and Management
- Social Media Management
- Memes, trends, and vibes: participatory social media cultures
- The American South: US Summer School (Level 6)
Questions about this course
How much do graduates of BA Digital Media and Marketing at Keele University earn?
The median salary is £26,000 after 15 months, £21,000 after 3 years, £24,000 after 5 years. After five years the middle half of graduates earn between £19,000 and £31,000. The £24,000 median after five years is £7,500 less than the UK median for Marketing.
What do graduates of BA Digital Media and Marketing at Keele University do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Digital Media and Marketing at Keele University?
79% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Digital Media and Marketing at Keele University?
The typical offer is BBC at A level, or 29 points in the IB. The average entrant had 122 UCAS points.
How many students continue on BA Digital Media and Marketing at Keele University?
70% of students continued into their second year, and 10% left higher education.