BA Business Management and Marketing
About this course
BA (Hons) in Marketing, Business and Management. Core topics include Marketing, Accounting, Data Analysis, Project Management, and Critical & Analytical Thinking. The course includes a Professional and Academic Development Programme spanning all years, and a 75-hour placement or project is available at both Level 5 and Level 6. A final-year project can be completed individually or as a group.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: BBC in three A Levels. IB: 554 in three Higher Levels or 29 points.
See the highest paying Business & Accounting degrees in the UK →
What students say
Based on about 37 final-year students who answered, across similar courses at this university
- Teaching on my course: 88%
- Learning opportunities: 90%
- Assessment and feedback: 86%
- Academic support: 93%
- Organisation and management: 90%
- Learning resources: 89%
- Student voice: 88%
Do students stay on the course?
Based on about 80 students who started, across similar courses at this university
- Continued on course: 66%
- Gained a higher qualification: 9%
- Left higher education: 25%
- Moved to a lower qualification: 1%
What graduates do next
Based on about 15 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 60%
- Working and studying: 20%
- Further study: 5%
- Unemployed: 10%
Most common jobs
- Business and public service associate professionals: 30%
- Sales occupations: 10%
- Administrative occupations: 10%
- Managers, directors and senior officials: 5%
- Elementary occupations: 5%
- Find their work meaningful: 70%
- Feel on track for their future plans: 75%
- Use what they learnt on the course: 65%
Where graduates work (5 years on)
Based on about 75 graduates, across similar courses at this university
- North East: 1%
- North West: 14%
- Yorkshire and the Humber: 3%
- East Midlands: 6%
- West Midlands: 45%
- East of England: 6%
- London: 11%
- South East: 6%
- South West: 5%
- Wales: 3%
Who gets in
Based on about 45 students who started, across similar courses at this university
- A levels: 80%
- Other HE qualification: 10%
- Other qualifications: 5%
Accreditation & quality ratings
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Professional and Academic Development 1
- The Business of Organisations
- Marketing Fundamentals
- Data, Decisions and Visualisation
- Teams, People and Performance
- Professional and Academic Development 2
- Contemporary Business Operations
- Marketing Research: Principles, Process and Practice
- Creative Marketing Communication in the Digital Age
- Professional Placement or Project (Level 5)
- Contemporary Business Ethics Debates
- Professional and Academic Development 3
- Strategic Management
- Project
- Professional Placement or Project (Level 6)
- The Digital Showcase
- Digital Marketing in Action
- Creative Branding: Creation, Strategy and Management
Questions about this course
How much do graduates of BA Business Management and Marketing at Keele University earn?
The median salary is £26,000 after 15 months, £25,500 after 3 years, £32,000 after 5 years. After five years the middle half of graduates earn between £24,000 and £41,500. The £32,000 median after five years is £500 more than the UK median for Marketing.
What do graduates of BA Business Management and Marketing at Keele University do next?
85% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Business Management and Marketing at Keele University?
88% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Business Management and Marketing at Keele University?
The typical offer is BBC at A level, or 29 points in the IB. The average entrant had 110 UCAS points.
How many students continue on BA Business Management and Marketing at Keele University?
66% of students continued into their second year, and 25% left higher education.