BA Marketing
About this course
BA (Hons) in Marketing. Core topics include Data Analysis, Research Methods, Accounting, Environmental Analysis, Entrepreneurship, and Global & Comparative Perspective. The course is accredited by the Chartered Institute of Marketing (CIM), and an optional placement year is available with partner organisations.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
Most importantly, you need ambition. Together with our support and opportunities, you can go further than you ever thought possible. Our typical offer for this course is 96–112 UCAS points . Our contextual offer is 96 points. But there’s no ceiling on ambition. At least 80 points must come from A levels, BTEC, or other equivalent qualifications . Remember, we look at your whole application – not just grades. Achievements, work experience, extracurricular activities: they all count here. We also consider qualifications and experience from the UK and worldwide that may not exactly match those listed. Not sure if you’ll meet the entry requirements? Talk to our Admissions team today . We’ll look at your circumstances, give you personalised guidance and help you understand your options, one of which could be a Foundation Year . Alternative qualifications IB Diploma: 28 points Pass Access to HE Diploma overall with a minimum of 96-112 UCAS tariff points
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What students say
Based on about 20 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 66%
- Learning opportunities: 73%
- Assessment and feedback: 71%
- Academic support: 72%
- Organisation and management: 63%
- Learning resources: 92%
- Student voice: 69%
Do students stay on the course?
Based on about 35 students who started, across similar courses at this university
- Continued on course: 75%
- Gained a higher qualification: 15%
- Left higher education: 15%
What graduates do next
Based on about 8 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 80%
- Working and studying: 10%
- Unemployed: 5%
Most common jobs
- Business and public service associate professionals: 50%
- Media Professionals: 15%
- Administrative occupations: 10%
- Managers, directors and senior officials: 10%
- Process, plant and machine operatives: 5%
- Find their work meaningful: 90%
- Feel on track for their future plans: 75%
- Use what they learnt on the course: 65%
Where graduates work (5 years on)
Based on about 320 graduates, across similar courses at this university
- North East: 3%
- North West: 8%
- Yorkshire and the Humber: 48%
- East Midlands: 6%
- West Midlands: 5%
- East of England: 7%
- London: 14%
- South East: 7%
- South West: 1%
Who gets in
Based on about 35 students who started, across similar courses at this university
- A levels: 45%
- A degree: 5%
- Other HE qualification: 10%
- Other qualifications: 40%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Preparing for Learning in Higher Education
- Global Issues for Business
- Foundation Year Research Project
- Group Challenge (Humanities)
- Foundation in Data Analysis
- Academic Writing Skills
- Accounting and Finance
- Developing Self and Others
- Business Ecosystems and Environmental Analysis.
- Marketing
- Operations, Supply Chains and Business Practices.
- World Economy.
- Consumer Behaviour and Insights
- Marketing Data and Analysis
- Engaging with Entrepreneurial Organisations
- Integrated Marketing Communications and Branding
- Disruptive Marketing Innovations
- Procurement and Supply Management
- Understanding Entrepreneurship
- Sustainable Business and Innovation
- Summer School
- Services Marketing and Customer Experience Management
- International Marketing
- Digital and Social Media Marketing Strategy
- Strategic Marketing Planning and Auditing
- Research and Consultancy Skills.
- Summer School
- Individual Research Project (Business)
- Consultancy Project.
- Emerging Markets
- Leadership and Change Management
- Supply Chain Sustainability and the Environment
Questions about this course
How much do graduates of BA Marketing at University of Hull earn?
The median salary is £27,500 after 15 months, £24,000 after 3 years, £30,500 after 5 years. After five years the middle half of graduates earn between £24,000 and £41,000. The £30,500 median after five years is £1,000 less than the UK median for Marketing.
What do graduates of BA Marketing at University of Hull do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Marketing at University of Hull?
66% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Marketing at University of Hull?
The typical offer is 28 points in the IB. The average entrant had 124 UCAS points.
Is BA Marketing at University of Hull accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA Marketing at University of Hull include a placement year or year abroad?
The course has a compulsory year abroad.
How many students continue on BA Marketing at University of Hull?
75% of students continued into their second year, and 15% left higher education.