BA Marketing
About this course
BA (Hons) in Marketing. Core topics include Marketing, Research Methods, Project Management, Ethics & Professional Practice, and Entrepreneurship. The course is professionally accredited by the Chartered Institute of Marketing (CIM) and the Data and Marketing Association (DMA). An optional 48-week industry placement is available, and the final year includes an undergraduate dissertation.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
BBB-BBC at A Level DDM-DMM in BTEC Level 3 Extended Diploma 120-112 UCAS tariff points from a combination of Level 3 qualifications Access to Higher Education Diploma with 45 Level 3 credits at Merit or above Merit at T Level 120-112 UCAS tariff points from International Baccalaureate qualifications.
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What students say
Based on about 17 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 71%
- Learning opportunities: 81%
- Assessment and feedback: 87%
- Academic support: 75%
- Organisation and management: 75%
- Learning resources: 94%
- Student voice: 67%
Do students stay on the course?
Based on about 10 students who started (a small group: a rough guide only)
- Continued on course: 90%
- Left higher education: 10%
What graduates do next
Based on about 9 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 60%
- Working and studying: 25%
- Unemployed: 15%
Most common jobs
- Business and public service associate professionals: 50%
- Elementary occupations: 15%
- Business, Research and Administrative Professionals: 10%
- Administrative occupations: 10%
- Customer service occupations: 5%
- Find their work meaningful: 90%
- Feel on track for their future plans: 60%
- Use what they learnt on the course: 40%
Where graduates work (5 years on)
Based on about 95 graduates, across similar courses at this university
- North East: 2%
- North West: 22%
- Yorkshire and the Humber: 63%
- East Midlands: 3%
- West Midlands: 1%
- London: 4%
- South East: 3%
- South West: 2%
Who gets in
Based on about 15 students who started (a small group: a rough guide only)
- A levels: 90%
- Other HE qualification: 10%
Accreditation & quality ratings
- Accredited by the Chartered Management Institute (CMI).
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
- IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
TEF 2023 (whole university): Gold overall, Gold for student experience, Gold for student outcomes.
Modules
- Enterprise Placement
- The Marketing Professional
- Strategic Marketing Planning
- Digital Campaigns and Communications
- Creative Consultancy Project
- Undergraduate Dissertation
- International Marketing
- Marketing for Small Business
- Marketing in Practice
- Global Business Management
- Principles of Marketing
- Introduction to Digital Marketing Communications
- Marketing and Society
- Organisational Behaviour
- The Marketing Researcher
- Services Marketing
- Consumers and Consumption
- Developing Creative Marketing Content
- Social Media Marketing
- Brands and Branding
Questions about this course
How much do graduates of BA Marketing at University of Huddersfield earn?
The median salary is £25,000 after 15 months, £22,500 after 3 years, £26,500 after 5 years. After five years the middle half of graduates earn between £21,000 and £32,500. The £26,500 median after five years is £5,000 less than the UK median for Marketing.
What do graduates of BA Marketing at University of Huddersfield do next?
85% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Marketing at University of Huddersfield?
71% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Marketing at University of Huddersfield?
The typical offer is BBB at A level. The average entrant had 113 UCAS points.
Is BA Marketing at University of Huddersfield accredited?
Yes. Accredited by the Chartered Management Institute (CMI). Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
Does BA Marketing at University of Huddersfield include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Marketing at University of Huddersfield?
90% of students continued into their second year, and 10% left higher education.