BA Business and Digital Marketing Management
About this course
BA (Hons) in Business and Marketing and Business and Management. Core topics include Marketing, Project Management, Entrepreneurship, Research Methods, and Ethics & Professional Practice. The programme is accredited by the Chartered Institute of Marketing (CIM) and the Data and Marketing Association (DMA). An optional 48-week industry placement is available.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
BBB-BBC at A Level. DDM-DMM in BTEC Level 3 Extended Diploma. 120-112 UCAS tariff points from a combination of Level 3 qualifications. Access to Higher Education Diploma with 45 Level 3 credits at Merit or above. Merit at T Level 120-112 UCAS tariff points from International Baccalaureate qualifications.
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What students say
Based on about 7 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 55%
- Learning opportunities: 66%
- Assessment and feedback: 66%
- Academic support: 80%
- Organisation and management: 65%
- Learning resources: 87%
- Student voice: 63%
Do students stay on the course?
Based on about 10 students who started (a small group: a rough guide only)
- Continued on course: 85%
- Left higher education: 15%
What graduates do next
Based on about 15 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 80%
- Further study: 5%
- Unemployed: 15%
Most common jobs
- Business and public service associate professionals: 30%
- Administrative occupations: 10%
- Managers, directors and senior officials: 10%
- Elementary occupations: 10%
- Customer service occupations: 5%
- Find their work meaningful: 65%
- Feel on track for their future plans: 55%
- Use what they learnt on the course: 55%
Where graduates work (5 years on)
Based on about 150 graduates, across similar courses at this university
- North East: 2%
- North West: 19%
- Yorkshire and the Humber: 66%
- East Midlands: 2%
- West Midlands: 4%
- East of England: 1%
- London: 3%
- South East: 2%
- South West: 1%
- Scotland: 1%
Who gets in
Based on about 30 students who started
- A levels: 95%
- Other HE qualification: 5%
Accreditation & quality ratings
- Accredited by the Chartered Management Institute (CMI).
TEF 2023 (whole university): Gold overall, Gold for student experience, Gold for student outcomes.
Modules
- Enterprise Placement
- The Marketing Professional
- Strategic Marketing Planning
- Digital Campaigns and Communications
- Responsible Business
- Undergraduate Dissertation
- Business Clinic
- Human Resource Development
- Business and Climate Change
- Ethical Leadership
- Business and the Entrepreneur
- Marketing in Practice
- Global Business Management
- Principles of Marketing
- Introduction to Digital Marketing Communications
- Marketing and Society
- Organisational Behaviour
- The Marketing Researcher
- Business and Societal Impact
- Consumers and Consumption
- Social Media Marketing
- People Management
- Applied Project Management
Questions about this course
How much do graduates of BA Business and Digital Marketing Management at University of Huddersfield earn?
The median salary is £27,500 after 15 months, £22,000 after 3 years, £26,500 after 5 years. After five years the middle half of graduates earn between £21,500 and £34,500. The £26,500 median after five years is £5,500 less than the UK median for Business studies.
What do graduates of BA Business and Digital Marketing Management at University of Huddersfield do next?
85% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Business and Digital Marketing Management at University of Huddersfield?
55% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Business and Digital Marketing Management at University of Huddersfield?
The typical offer is BBB at A level. The average entrant had 121 UCAS points.
Is BA Business and Digital Marketing Management at University of Huddersfield accredited?
Yes. Accredited by the Chartered Management Institute (CMI).
Does BA Business and Digital Marketing Management at University of Huddersfield include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Business and Digital Marketing Management at University of Huddersfield?
85% of students continued into their second year, and 15% left higher education.