MA Marketing
About this course
MA in Marketing, a business degree exploring commercial strategy, organisational management and modern promotional practice. Students can optionally complete an integrated year abroad as part of their studies. The first year covers foundational business concepts through Management in a Global Context, Introduction to Marketing, The Economy, and Sustainable Business. Additional compulsory first-year modules include Technology for Business, Introductory Finance, Critical Academic Skills, and Becoming a Professional.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: BBC IB: 29 points Highers: AABB (over two sittings) BTEC Extended Diploma: DMM HNC: B in graded unit HND: BB
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What students say
Based on about 16 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 88%
- Learning opportunities: 88%
- Assessment and feedback: 88%
- Academic support: 89%
- Organisation and management: 97%
- Learning resources: 90%
- Student voice: 91%
Do students stay on the course?
Based on about 40 students who started
- Continued on course: 85%
- Left higher education: 5%
- Moved to a lower qualification: 15%
What graduates do next
Based on about 8 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 40%
- Working and studying: 30%
- Further study: 15%
Where graduates work (5 years on)
Based on about 180 graduates, across similar courses at this university
- North East: 1%
- North West: 5%
- Yorkshire and the Humber: 1%
- West Midlands: 1%
- East of England: 3%
- London: 11%
- South East: 4%
- South West: 1%
- Wales: 1%
- Scotland: 66%
- Northern Ireland: 6%
Who gets in
Based on about 40 students who started
- A levels: 60%
- Other HE qualification: 40%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Modules
- Management in a Global Context
- Critical Academic Skills
- Introduction to Marketing
- The Economy
- Sustainable Business
- Technology for Business
- Introductory Finance
- Becoming a Professional
Questions about this course
How much do graduates of MA Marketing at Heriot-Watt University earn?
The median salary is £27,500 after 3 years, £34,500 after 5 years. After five years the middle half of graduates earn between £26,000 and £45,500. The £34,500 median after five years is £3,000 more than the UK median for Marketing.
What do graduates of MA Marketing at Heriot-Watt University do next?
85% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on MA Marketing at Heriot-Watt University?
88% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for MA Marketing at Heriot-Watt University?
The typical offer is BBC at A level, or 29 points in the IB. The average entrant had 173 UCAS points.
Is MA Marketing at Heriot-Watt University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does MA Marketing at Heriot-Watt University include a placement year or year abroad?
The course has an optional year abroad.
How many students continue on MA Marketing at Heriot-Watt University?
85% of students continued into their second year, and 5% left higher education.