BA Fashion Branding and Promotion
About this course
BA (Hons) Fashion Branding and Promotion, a design degree focused on communication, marketing, branding and management within the global fashion industries. An optional year abroad is available as part of the programme structure. The first year covers the foundations through Design Context and Process, Design Communication, Design Prototyping, and Design Challenge. Students also complete an Honours project in the final year.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: BCC IB: 29 points Highers: BBBB (over two sittings) BTEC: Extended Diploma DMM HNC: C in graded unit HND: CC in graded units
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What students say
Based on about 18 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 58%
- Learning opportunities: 70%
- Assessment and feedback: 60%
- Academic support: 58%
- Organisation and management: 31%
- Learning resources: 64%
- Student voice: 47%
Do students stay on the course?
Based on about 35 students who started
- Continued on course: 85%
- Left higher education: 10%
- Moved to a lower qualification: 5%
What graduates do next
Based on about 19 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 70%
- Working and studying: 20%
- Further study: 5%
- Unemployed: 5%
Most common jobs
- Process, plant and machine operatives: 25%
- Design occupations: 20%
- Secretarial and related occupations: 5%
- Business and public service associate professionals: 5%
- Managers, directors and senior officials: 5%
- Find their work meaningful: 90%
- Feel on track for their future plans: 70%
- Use what they learnt on the course: 55%
Where graduates work (5 years on)
Based on about 210 graduates, across similar courses at this university
- North East: 3%
- North West: 4%
- Yorkshire and the Humber: 1%
- East Midlands: 2%
- West Midlands: 1%
- London: 11%
- Wales: 1%
- Scotland: 74%
Who gets in
Based on about 15 students who started (a small group: a rough guide only)
- A levels: 70%
- Other HE qualification: 30%
Modules
- Design Context and Process
- Design Communication
- Design Prototyping
- Design Challenge
Questions about this course
How much do graduates of BA Fashion Branding and Promotion at Heriot-Watt University earn?
The median salary is £25,000 after 15 months, £20,000 after 3 years, £24,000 after 5 years. After five years the middle half of graduates earn between £19,500 and £29,500. The £24,000 median after five years is £2,000 less than the UK median for Design studies.
What do graduates of BA Fashion Branding and Promotion at Heriot-Watt University do next?
95% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Fashion Branding and Promotion at Heriot-Watt University?
58% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Fashion Branding and Promotion at Heriot-Watt University?
The typical offer is BCC at A level, or 29 points in the IB. The average entrant had 157 UCAS points.
Does BA Fashion Branding and Promotion at Heriot-Watt University include a placement year or year abroad?
The course has an optional year abroad.
How many students continue on BA Fashion Branding and Promotion at Heriot-Watt University?
85% of students continued into their second year, and 10% left higher education.