BA Promotional Media: PR, Advertising and Branding
Goldsmiths, University of London
About this course
BA in Promotional Media: PR, Advertising and Branding is an undergraduate media degree focused on public relations, advertising, branding, and the strategies shaping modern promotional industries. Core topics include Programming, Data Analysis, Research Methods, Project Management, Marketing, Communication & Writing, Critical & Analytical Thinking, Design & Creative Practice, Social & Cultural Analysis, and Global & Comparative Perspective. The course incorporates a 2-week work placement between the second and third years to build practical workplace experience. The first year introduces foundational subjects through compulsory modules such as Introduction to Marketing, Writing For The Media, Web Design, and Culture and Cultural Studies, establishing key concepts in promotional history and media content. The second year shifts towards digital convergence and practical campaign building with modules including The Promotional Industries: Convergence and The Digital, Understanding Advertising, and Creative Collaborations, alongside a selection of optional modules like Future of Media Work, Television and After, and Journalism and Society. The final year involves advanced technical and strategic study through compulsory modules such as Visualising and Analysing Data, Work Placement, and Final Project, while optional modules allow students to explore specialist areas including Structure of Contemporary Political Communications, Promotional Culture, and Tutored Personal Research.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: CCC IB: 27 points overall with three HL subjects at 555
See the highest paying Languages & English degrees in the UK →
See the highest paying Media & Journalism degrees in the UK →
What students say
Based on about 14 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 75%
- Learning opportunities: 80%
- Assessment and feedback: 65%
- Academic support: 81%
- Organisation and management: 81%
- Learning resources: 91%
- Student voice: 84%
Do students stay on the course?
Based on about 35 students who started
- Continued on course: 85%
- Left higher education: 15%
What graduates do next
Based on about 13 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 80%
- Working and studying: 10%
- Unemployed: 5%
Most common jobs
- Teaching Professionals: 20%
- Sales occupations: 10%
- Artistic, literary and media occupations: 10%
- Media Professionals: 10%
- Business and public service associate professionals: 10%
- Find their work meaningful: 75%
- Feel on track for their future plans: 55%
- Use what they learnt on the course: 45%
Where graduates work (5 years on)
Based on about 85 graduates, across similar courses at this university
- North East: 1%
- North West: 2%
- Yorkshire and the Humber: 5%
- East Midlands: 1%
- West Midlands: 3%
- East of England: 8%
- London: 62%
- South East: 13%
- South West: 4%
- Wales: 1%
- Northern Ireland: 2%
Who gets in
Based on about 135 students who started, across similar courses at this university
- A levels: 86%
- Baccalaureate: 1%
- Access course: 1%
- A degree: 2%
- Other HE qualification: 4%
- Other qualifications: 4%
- No formal qualifications: 1%
Accreditation & quality ratings
TEF 2023 (whole university): Bronze overall, Requires Improvement for student experience, Bronze for student outcomes.
Modules
- Introduction to Promotional Media: Histories, Contexts, Theories
- Introduction to Marketing
- Writing For The Media
- Media Arts
- Culture and Cultural Studies
- Web Design
- The Promotional Industries: Convergence and The Digital
- Visual Storytelling
- Understanding Advertising
- Creative Collaborations
- The Goldsmiths Elective
- The Goldsmiths Project
- Future of Media Work
- Television and After
- Media, Memory and Conflict
- The Neoliberal Self and Society
- Moving Image Spectatorship
- Psychology, Subjectivity and Power
- Media, Modernity and Social Thought
- Journalism and Society
- Visualising and Analysing Data
- Work Placement
- Final Project
- Structure of Contemporary Political Communications
- Race, Empire and Nation
- Music as Communication and Creative Practice
- Contemporary Feminist Media Cultures
- Digital Audiovisual Media
- Theorising Celebrity
- Political Economy of the Media
- Embodiment and Experience
- Promotional Culture
- Politics of the Audiovisual
- Social Media in Everyday Life: A Global Perspective
- Mediating Violence: Feminist, Queer, Decolonial Perspectives
- Virtual and immersive media experience
- Race and Technology
- Photo-journalism
- Arts and Fashion Journalism
- Tutored Personal Research
Questions about this course
How much do graduates of BA Promotional Media: PR, Advertising and Branding at Goldsmiths, University of London earn?
The median salary is £27,000 after 15 months, £25,000 after 3 years, £30,500 after 5 years. After five years the middle half of graduates earn between £24,500 and £36,000. The £30,500 median after five years is £1,500 more than the UK median for English studies.
What do graduates of BA Promotional Media: PR, Advertising and Branding at Goldsmiths, University of London do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Promotional Media: PR, Advertising and Branding at Goldsmiths, University of London?
75% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Promotional Media: PR, Advertising and Branding at Goldsmiths, University of London?
The typical offer is CCC at A level, or 27 points in the IB. The average entrant had 110 UCAS points.
How many students continue on BA Promotional Media: PR, Advertising and Branding at Goldsmiths, University of London?
85% of students continued into their second year, and 15% left higher education.