BA Marketing (Advertising and Branding)
About this course
BA (Hons) in Marketing (Advertising and Branding), an undergraduate marketing degree exploring the strategic and creative sides of modern brand development. Core topics include Research Methods, Marketing, and Artificial Intelligence & Machine Learning. The course is accredited by the Chartered Institute of Marketing (CIM) and features a final-year Capstone Business Project. The first year establishes core concepts through compulsory modules such as The Global Business Environment, Marketing Principles, Social Media Channels, and Consumer Behaviour and Analysis. Year 2 advances into specialised areas with compulsory study in Marketing Experiences, Luxury Brand Management, Digital Marketing: Fundamentals, and Persuasive Advertising and Insight. The final year focuses on advanced applications through compulsory modules including Strategic Marketing, Marketing Agency, Campaign Planning, and AI and Marketing.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
112 UCAS tariff points Your grades are just one part of your story, which is why at UoG we accept any grades from any combination of level 3 qualifications. A-level BBC BTEC DMM T-level Merit Here’s an example of how 112 UCAS tariff points might look for some common level 3 qualifications. GCSE in English Lang/Lit and Maths at grade 4/C or above are usually required. Unsure if we could offer you a place? Check out the UCAS tariff calculator or contact our admissions team if you have any questions.
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What students say
Based on about 11 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 80%
- Learning opportunities: 87%
- Assessment and feedback: 88%
- Academic support: 93%
- Organisation and management: 74%
- Learning resources: 100%
- Student voice: 77%
Do students stay on the course?
Based on about 10 students who started (a small group: a rough guide only)
- Continued on course: 80%
- Gained a higher qualification: 10%
- Left higher education: 10%
What graduates do next
Based on about 7 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 95%
Most common jobs
- Business and public service associate professionals: 45%
- Business, Research and Administrative Professionals: 25%
- Managers, directors and senior officials: 10%
- Information Technology Professionals: 10%
- Administrative occupations: 5%
- Find their work meaningful: 75%
- Feel on track for their future plans: 55%
- Use what they learnt on the course: 60%
Where graduates work (5 years on)
Based on about 115 graduates, across similar courses at this university
- North West: 2%
- East Midlands: 5%
- West Midlands: 12%
- East of England: 3%
- London: 15%
- South East: 12%
- South West: 45%
- Wales: 5%
- Northern Ireland: 1%
Who gets in
Based on about 10 students who started (a small group: a rough guide only)
- A levels: 80%
- Access course: 10%
- No formal qualifications: 10%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- The Global Business Environment
- Academic, Personal and Professional Development
- Live Management Enquiry Project
- Marketing Principles
- Social Media Channels
- Consumer Behaviour and Analysis
- Creative Skills for Marketers
- Marketing Communications
- Marketing Experiences
- Luxury Brand Management
- Digital Marketing: Fundamentals
- Digital Marketing: Strategy
- Market Research and Analysis
- Marketing Innovation Management
- Public Relations
- Persuasive Advertising and Insight
- Capstone Business Project
- Strategic Marketing
- Marketing Agency
- Campaign Planning
- Marketing in Society
- AI and Marketing
- Business-to-Business Marketing
Questions about this course
How much do graduates of BA Marketing (Advertising and Branding) at University of Gloucestershire earn?
The median salary is £27,000 after 15 months, £25,000 after 3 years, £31,500 after 5 years. After five years the middle half of graduates earn between £27,000 and £39,000. The £31,500 median after five years is the same as the UK median for Marketing.
What do graduates of BA Marketing (Advertising and Branding) at University of Gloucestershire do next?
95% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Marketing (Advertising and Branding) at University of Gloucestershire?
80% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Marketing (Advertising and Branding) at University of Gloucestershire?
The typical offer is BBC at A level. The average entrant had 115 UCAS points.
Is BA Marketing (Advertising and Branding) at University of Gloucestershire accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
How many students continue on BA Marketing (Advertising and Branding) at University of Gloucestershire?
80% of students continued into their second year, and 10% left higher education.