BA Business and Marketing Management
About this course
BA (Hons) in Marketing and Business and Management. Core topics include Marketing, Accounting, and Research Methods. The course holds CIM accreditation and includes a live management enquiry project with an industry partner. Students can join the student-led Marketing Society and undertake consulting projects for SMEs.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
112 UCAS tariff points Your grades are just one part of your story, which is why at UoG we accept any grades from any combination of level 3 qualifications. A-level BBC BTEC DMM T-level Merit Here’s an example of how 112 UCAS tariff points might look for some common level 3 qualifications. GCSE in English Lang/Lit and Maths at grade 4/C or above are usually required. Unsure if we could offer you a place? Check out the UCAS tariff calculator or contact our admissions team if you have any questions.
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What students say
Based on about 11 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 84%
- Learning opportunities: 87%
- Assessment and feedback: 86%
- Academic support: 97%
- Organisation and management: 79%
- Learning resources: 96%
- Student voice: 88%
Do students stay on the course?
Based on about 15 students who started (a small group: a rough guide only)
- Continued on course: 60%
- Gained a higher qualification: 10%
- Left higher education: 25%
- Moved to a lower qualification: 10%
What graduates do next
Based on about 7 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 95%
Most common jobs
- Business and public service associate professionals: 25%
- Sales occupations: 15%
- Administrative occupations: 10%
- Managers, directors and senior officials: 10%
- Finance Professionals: 10%
- Find their work meaningful: 75%
- Feel on track for their future plans: 55%
- Use what they learnt on the course: 60%
Where graduates work (5 years on)
Based on about 115 graduates, across similar courses at this university
- North West: 2%
- East Midlands: 5%
- West Midlands: 12%
- East of England: 3%
- London: 15%
- South East: 12%
- South West: 45%
- Wales: 5%
- Northern Ireland: 1%
Who gets in
Based on about 10 students who started (a small group: a rough guide only)
- A levels: 65%
- Other HE qualification: 25%
- Other qualifications: 10%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- The Global Business Environment
- Academic, Personal and Professional Development
- Managing Finance
- Leadership and Management in an Organisational Context
- Live Management Enquiry Project
- Marketing Principles
- Consumer Behaviour and Analysis
- Marketing Communications
- Accounting for Finance and Decision Makers
- Creating and Delivering Operational Plans
- Applied Management Skills
- Marketing Management
- Digital Marketing: Fundamentals
- Digital Marketing: Strategy
- Market Research and Analysis
- International Marketing
- Management Consultancy
- Capstone Business Project
- Strategic Marketing
- Marketing Agency
- Loyalty and Communications
- Managing Operations Globally
- Sustainability and Globally Responsible Leadership
- Leadership and Management in Global Contexts
- Buying, Selling, and Negotiation
- Marketing in Society
Questions about this course
How much do graduates of BA Business and Marketing Management at University of Gloucestershire earn?
The median salary is £27,000 after 15 months, £25,000 after 3 years, £31,500 after 5 years. After five years the middle half of graduates earn between £27,000 and £39,000. The £31,500 median after five years is the same as the UK median for Marketing.
What do graduates of BA Business and Marketing Management at University of Gloucestershire do next?
95% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Business and Marketing Management at University of Gloucestershire?
84% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Business and Marketing Management at University of Gloucestershire?
The typical offer is BBC at A level. The average entrant had 88 UCAS points.
Is BA Business and Marketing Management at University of Gloucestershire accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
How many students continue on BA Business and Marketing Management at University of Gloucestershire?
60% of students continued into their second year, and 25% left higher education.