BA International Marketing
About this course
BA (Hons) in International Marketing, a business degree focusing on global marketing strategies, digital content, and consumer behaviour. Core topics include Research Methods, Marketing, and Ethics & Professional Practice. Students can undertake an optional placement year during their studies. Year 1 establishes foundational knowledge through compulsory modules such as Principles of Marketing, Global Challenges for Business & Society, and Innovation for Sustainable Marketing, alongside optional choices like Comedy in Media. Year 2 builds core competencies with Brand Management, Consumer Behaviour and Applications, and Social Media Marketing, while optional modules include Feature Writing and Magazine Journalism. Year 3 advances technical skills via Strategic Marketing Planning, Marketing Analytics for Strategic Decision Making, and International Marketing Communications, with options such as Work Experience Placement. The final year concludes with advanced study and independent research through modules including Honours Research Project, Global Brand Storytelling, and New Perspectives in Critical Marketing and Consumer Society.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
Year 1 standard entry requirement: UCAS Tariff: 141; Scottish Higher: ABBBB or equivalent; A Level: BCC or equivalent.
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Admissions (2022 entry, home applicants)
Offer rate 86%: 305 offers from 355 applications, from the university's Freedom of Information return.
What students say
Based on about 29 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 83%
- Learning opportunities: 82%
- Assessment and feedback: 77%
- Academic support: 90%
- Organisation and management: 86%
- Learning resources: 94%
- Student voice: 75%
Do students stay on the course?
Based on about 135 students who started
- Continued on course: 88%
- Gained a higher qualification: 1%
- Left higher education: 3%
- Moved to a lower qualification: 8%
Where graduates work (5 years on)
Based on about 220 graduates, across similar courses at this university
- North East: 1%
- North West: 1%
- London: 5%
- South West: 1%
- Scotland: 90%
Who gets in
Based on about 160 students who started
- A levels: 47%
- Access course: 1%
- Other HE qualification: 51%
- Other qualifications: 1%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Modules
- Global Challenges for Business & Society
- Principles of Marketing
- Introduction to Digital Image Creation
- International Economic Issues & Challenges
- Innovation for Sustainable Marketing
- Comedy in Media
- Fundamentals of Managing People
- Management Theory and Concepts
- Fundamentals of Financial Management for Decision Makers
- Brand Management
- Consumer Behaviour and Applications
- Digital Content Creation
- Social Media Marketing
- Feature Writing and Magazine Journalism
- International Institutions and Environments
- Contemporary Economic Issues
- International Marketing Communications
- Business Case Investigation
- Strategic Marketing Planning
- Marketing Analytics for Strategic Decision Making
- Digital Presentation and Portfolio
- Professional Practice 1
- Professional Practice 2
- Citizenship and Community Participation
- Work Experience Placement
- New Perspectives in Critical Marketing and Consumer Society
- Graduate Talent Employability
- Honours Research Project
- Global Brand Storytelling
- Digital Media and Society
- Contemporary Issues in the World Economy
- Food for Thought
- Applied Digital Project
Questions about this course
How much do graduates of BA International Marketing at Glasgow Caledonian University earn?
The median salary is £22,500 after 3 years, £28,500 after 5 years. After five years the middle half of graduates earn between £23,500 and £33,000. The £28,500 median after five years is £3,000 less than the UK median for Marketing.
Are students happy with the teaching on BA International Marketing at Glasgow Caledonian University?
83% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA International Marketing at Glasgow Caledonian University?
The typical offer is BCC at A level. The average entrant had 162 UCAS points.
What is the offer rate for BA International Marketing at Glasgow Caledonian University?
86% of home applicants received an offer for 2022 entry: 305 offers from 355 applications, according to the university's Freedom of Information return.
Is BA International Marketing at Glasgow Caledonian University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA International Marketing at Glasgow Caledonian University include a placement year or year abroad?
The course has an optional year abroad.
How many students continue on BA International Marketing at Glasgow Caledonian University?
88% of students continued into their second year, and 3% left higher education.