BA International Fashion Branding
About this course
BA (Hons) in International Fashion Branding, a fashion branding degree combining creative design concepts with strategic marketing and business principles. Core topics include Research Methods, Project Management, and Marketing. Students can choose to undertake an optional year abroad during the programme. The first year covers foundational concepts through Global Challenges for Business & Society, Introduction to Digital Image Creation, Fashion Industry Fundamentals, and Principles of Fashion Branding. The second year progresses with study in Fashion Brand Development, Consumer Behaviour and Applications, Digital Content Creation, and Fashion Brand Promotion alongside optional choices. Year three focuses on core elements including Business Case Investigation, Strategic Marketing Planning, Fashion Buying and Visual Merchandising, and Marketing Analytics for Strategic Decision Making, with further optional modules available. The final year concludes with advanced compulsory study such as Creating & Design Experiences (Fashion), Project: International Fashion Brand Management and Communication, and an Honours Research Project.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
Year 1 standard entry requirement: UCAS Tariff: 135; Scottish Higher: BBBBB or equivalent; A Level: BCC or equivalent.
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Admissions (2022 entry, home applicants)
Offer rate 63%: 193 offers from 304 applications, from the university's Freedom of Information return.
What students say
Based on about 57 final-year students who answered
- Teaching on my course: 91%
- Learning opportunities: 90%
- Assessment and feedback: 83%
- Academic support: 91%
- Organisation and management: 86%
- Learning resources: 94%
- Student voice: 86%
Do students stay on the course?
Based on about 125 students who started
- Continued on course: 94%
- Left higher education: 2%
- Moved to a lower qualification: 3%
Where graduates work (5 years on)
Based on about 105 graduates, across similar courses at this university
- North East: 1%
- North West: 1%
- London: 7%
- Scotland: 89%
Who gets in
Based on about 135 students who started
- A levels: 50%
- Access course: 1%
- Other HE qualification: 48%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Modules
- Global Challenges for Business & Society
- Introduction to Digital Image Creation
- Fashion Industry Fundamentals
- Principles of Fashion Branding
- Fashion History and Global Culture
- Fundamentals of Managing People
- Fundamentals of Financial Management for Decision Makers
- Fashion Brand Development
- Consumer Behaviour and Applications
- Digital Content Creation
- Fashion Brand Promotion
- Learning and Development for Individuals, Organisations and Society
- Ethics and Responsible Leadership
- The Business of Social Science
- Feature Writing and Magazine Journalism
- Business Case Investigation
- Digital Presentation and Portfolio
- Strategic Marketing Planning
- Fashion Buying and Visual Merchandising
- Marketing Analytics for Strategic Decision Making
- Managing People and Diversity in Work
- Citizenship and Community Participation
- Project Management
- Work Experience Placement
- Creating & Design Experiences (Fashion)
- Project: International Fashion Brand Management and Communication
- Honours Research Project
- Managing Sustainable Business Excellence
- Applied Digital Project
- Food for Thought
Questions about this course
How much do graduates of BA International Fashion Branding at Glasgow Caledonian University earn?
The median salary is £21,000 after 3 years, £27,000 after 5 years. After five years the middle half of graduates earn between £22,000 and £31,500. The £27,000 median after five years is £4,500 less than the UK median for Marketing.
Are students happy with the teaching on BA International Fashion Branding at Glasgow Caledonian University?
91% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA International Fashion Branding at Glasgow Caledonian University?
The typical offer is BCC at A level. The average entrant had 160 UCAS points.
What is the offer rate for BA International Fashion Branding at Glasgow Caledonian University?
63% of home applicants received an offer for 2022 entry: 193 offers from 304 applications, according to the university's Freedom of Information return.
Is BA International Fashion Branding at Glasgow Caledonian University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA International Fashion Branding at Glasgow Caledonian University include a placement year or year abroad?
The course has an optional year abroad.
How many students continue on BA International Fashion Branding at Glasgow Caledonian University?
94% of students continued into their second year, and 2% left higher education.