BA Creative Advertising
About this course
BA (Hons) in Creative Advertising, a marketing degree centred on the study of advertising practice, brand strategy, and campaign delivery. Core topics include Research Methods, Marketing, Critical & Analytical Thinking, Human Behaviour, and Design & Creative Practice. This course is accredited by the Chartered Institute of Marketing and offers an optional year abroad. The first year introduces the fundamentals through modules such as Writing Studio, Creative Problem Solving, Design and Art Direction, Adland, Agency Life, and Strategy in the Age of AI, focusing on foundational writing, typography, historical roots, and agency collaboration. The second year progresses to Social Media and Digital Cultures, Creating Brands, Behaviour Change for Good, Campaigns, and Work Futures, exploring digital platforms, brand identity, and behavioural research. The final year involves advanced practical work through Major Project - Development, Advanced Campaigns, Major Project – Showcase, and Industry Portfolio, culminating in a self-initiated project and professional portfolio development.
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Entry requirements
We consider all applications on their own individual merit and potential. Our diverse community is creative, innovative and entrepreneurial. We recognise that these qualities aren’t always shown in academic grades alone. That’s why, while many of our applicants achieve high academic grades, we also welcome those who can demonstrate their potential through an exceptional portfolio or performance. We welcome applications from all subject backgrounds, whether you’ve specialised in STEM, the arts or humanities. Find out more about our Entry Requirements here . Course routes & entry requirements BA/BSc(Hons) three year degree : minimum 64 UCAS Tariff points BA/BSc(Hons) four year degree with professional placement : minimum 64 UCAS Tariff points BA/BSc(Hons) four year degree with Integrated Foundation Year : minimum 32 UCAS Tariff points Check how many points your qualifications are worth
See the highest paying Business & Accounting degrees in the UK →
What students say
Based on about 14 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 92%
- Learning opportunities: 89%
- Assessment and feedback: 88%
- Academic support: 100%
- Organisation and management: 96%
- Learning resources: 90%
- Student voice: 97%
Do students stay on the course?
Based on about 15 students who started (a small group: a rough guide only)
- Continued on course: 95%
- Left higher education: 5%
What graduates do next
Based on about 25 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 75%
- Working and studying: 15%
- Unemployed: 5%
Most common jobs
- Business and public service associate professionals: 30%
- Elementary occupations: 20%
- Managers, directors and senior officials: 15%
- Leisure, travel and related personal service occupations: 5%
- Customer service occupations: 5%
- Find their work meaningful: 70%
- Feel on track for their future plans: 75%
- Use what they learnt on the course: 50%
Where graduates work (5 years on)
Based on about 115 graduates, across similar courses at this university
- North East: 1%
- Yorkshire and the Humber: 1%
- East Midlands: 1%
- West Midlands: 2%
- East of England: 4%
- London: 25%
- South East: 18%
- South West: 44%
- Wales: 3%
- Northern Ireland: 1%
Who gets in
Based on about 20 students who started (a small group: a rough guide only)
- A levels: 100%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Explore
- Technique
- Apply
- Industry
- Launch
- Writing Studio
- Creative Problem Solving
- Design and Art Direction
- Adland
- Agency Life
- Strategy in the Age of AI
- Social Media and Digital Cultures
- Creating Brands
- Behaviour Change for Good
- Campaigns
- Work Futures
- Major Project - Development
- Advanced Campaigns
- Major Project – Showcase
- Industry Portfolio
Questions about this course
How much do graduates of BA Creative Advertising at Falmouth University earn?
The median salary is £26,000 after 15 months, £23,500 after 3 years, £28,000 after 5 years. After five years the middle half of graduates earn between £21,500 and £35,000. The £28,000 median after five years is £3,500 less than the UK median for Marketing.
What do graduates of BA Creative Advertising at Falmouth University do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Creative Advertising at Falmouth University?
92% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Creative Advertising at Falmouth University?
The average entrant had 111 UCAS points.
Is BA Creative Advertising at Falmouth University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA Creative Advertising at Falmouth University include a placement year or year abroad?
The course has an optional year abroad.
How many students continue on BA Creative Advertising at Falmouth University?
95% of students continued into their second year, and 5% left higher education.