BSc Business & Marketing (Online)
About this course
BSc (Hons) in Marketing. Core topics include Data Analysis, Research Methods, Project Management, Marketing, Legal Analysis and Entrepreneurship. The programme is delivered online and includes an individual final-year research project. Team-based modules involve creating a business plan for a not-for-profit entity and developing a marketing plan for a real client.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
We consider all applications on their own individual merit and potential. Our diverse community is creative, innovative and entrepreneurial. We recognise that these qualities aren’t always shown in academic grades alone. That’s why, while many of our applicants achieve high academic grades, we also welcome those who can demonstrate their potential through an exceptional portfolio or performance. We welcome applications from all subject backgrounds, whether you’ve specialised in STEM, the arts or humanities. Find out more about our Entry Requirements here . Course routes & entry requirements BA/BSc(Hons) degree : minimum 96 UCAS Tariff points Check how many points your qualifications are worth Applying without UCAS points We'll welcome your application if you have formal or 'certified' learning (such as training courses not run by universities or colleges) and learning from work experience or self-study. This is called Accreditation of Prior Learning (APL), and should have been gained within the last five years, and be equivalent to the learning outcomes of our minimum entry qualifications. Find out more about APL. Transfers to Year 2 and 3 Falmouth welcomes applications to transfer into Year 2 and Year 3. If you have already completed some studies at university level then you may be eligible to transfer to either Year 2 or Year 3. Find out more about transferring to Falmouth .
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What students say
Based on about 28 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 88%
- Learning opportunities: 89%
- Assessment and feedback: 81%
- Academic support: 91%
- Organisation and management: 84%
- Learning resources: 86%
- Student voice: 81%
Do students stay on the course?
Based on about 35 students who started, across similar courses at this university
- Continued on course: 85%
- Left higher education: 15%
What graduates do next
Based on about 25 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 75%
- Working and studying: 15%
- Unemployed: 5%
Most common jobs
- Business and public service associate professionals: 30%
- Elementary occupations: 20%
- Managers, directors and senior officials: 15%
- Leisure, travel and related personal service occupations: 5%
- Business, Research and Administrative Professionals: 5%
- Find their work meaningful: 70%
- Feel on track for their future plans: 75%
- Use what they learnt on the course: 50%
Where graduates work (5 years on)
Based on about 115 graduates, across similar courses at this university
- North East: 1%
- Yorkshire and the Humber: 1%
- East Midlands: 1%
- West Midlands: 2%
- East of England: 4%
- London: 25%
- South East: 18%
- South West: 44%
- Wales: 3%
- Northern Ireland: 1%
Who gets in
Based on about 30 students who started
- A levels: 65%
- Access course: 5%
- Other HE qualification: 20%
- No formal qualifications: 15%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Wellbeing & Professional Development
- Introduction to Market Research & Marketing
- Sustainable Practice
- Web Design Project
- Datalab, Decision Making & Consumer Behaviour
- Intelligent Brand Building
- B2B & Marketing in Digital Environments
- Collaboration
- The Arts of Strategy & Ethical Leadership
- Future Skills
- Social Action Business Plan
- Final Project
Questions about this course
How much do graduates of BSc Business & Marketing (Online) at Falmouth University earn?
The median salary is £26,000 after 15 months, £23,500 after 3 years, £28,000 after 5 years. After five years the middle half of graduates earn between £21,500 and £35,000. The £28,000 median after five years is £3,500 less than the UK median for Marketing.
What do graduates of BSc Business & Marketing (Online) at Falmouth University do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Business & Marketing (Online) at Falmouth University?
88% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Business & Marketing (Online) at Falmouth University?
The average entrant had 118 UCAS points.
Is BSc Business & Marketing (Online) at Falmouth University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
How many students continue on BSc Business & Marketing (Online) at Falmouth University?
85% of students continued into their second year, and 15% left higher education.