BSc Marketing and Management
About this course
BSc in Marketing and Management, an undergraduate course within the marketing and business and management subject area, focuses on the intersection of commercial strategy and organisational leadership. Core topics include Data Analysis, Statistics, Research Methods, Accounting, Marketing, Environmental Analysis, Critical & Analytical Thinking, Entrepreneurship, and Global & Comparative Perspective. The curriculum integrates economic principles, financial concepts, and structural management theory alongside applied marketing practices. The first year covers foundational principles through compulsory modules such as Economics for Management, Marketing and Society, Fundamentals of Marketing, Statistics for Business, Discovering Management Theory, and Discovering Skills for Management, alongside a selection of optional introductory modules in accounting, finance, and economics. The second year advances into specialized study with compulsory modules including Consumer Behaviour, Marketing Communications: Strategies and Applications, Brands and Branding, Organisational Behaviour, and Research Methods for Marketing.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: AAB. IB: 34/665.
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Admissions (2022 entry, home applicants)
Offer rate 40%: 92 offers from 228 applications, from the university's Freedom of Information return.
What students say
Based on about 67 final-year students who answered
- Teaching on my course: 86%
- Learning opportunities: 87%
- Assessment and feedback: 80%
- Academic support: 92%
- Organisation and management: 90%
- Learning resources: 87%
- Student voice: 85%
Do students stay on the course?
Based on about 185 students who started
- Continued on course: 95%
- Left higher education: 5%
Where graduates work (5 years on)
Based on about 150 graduates, across similar courses at this university
- North West: 2%
- Yorkshire and the Humber: 1%
- East Midlands: 2%
- West Midlands: 1%
- East of England: 4%
- London: 39%
- South East: 28%
- South West: 19%
- Wales: 2%
- Scotland: 1%
Who gets in
Based on about 175 students who started
- A levels: 54%
- Baccalaureate: 8%
- Access course: 1%
- Foundation course: 4%
- Other HE qualification: 33%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Gold overall, Gold for student experience, Gold for student outcomes.
Modules
- Economics for Management
- Marketing and Society
- Fundamentals of Marketing
- Statistics for Business
- Discovering Management Theory
- Discovering Skills for Management
- Introduction to Financial Accounting
- Introduction to Management Accounting
- Introduction to Accounting
- Introduction to Finance
- Introduction to Statistics
- Introduction to Econometrics
- Mathematics for Economists
- Statistics for Business and Management
- History of Economic Thought
- Basic Quantitative Methods
- Economics I
- Economics II
- Introduction to Data Science in Economics
- Introduction to Behavioural Economics
- Personal Finance
- Leadership and Teams
- The International Business Context
- Future You
- Exploring Innovation and Entrepreneurship
- Consumer Behaviour
- Marketing Communications: Strategies and Applications
- Brands and Branding
- Organisational Behaviour
- Research Methods for Marketing
Questions about this course
How much do graduates of BSc Marketing and Management at University of Exeter earn?
The median salary is £36,000 after 3 years, £52,000 after 5 years. After five years the middle half of graduates earn between £38,000 and £70,500. The £52,000 median after five years is £20,500 more than the UK median for Marketing.
Are students happy with the teaching on BSc Marketing and Management at University of Exeter?
86% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Marketing and Management at University of Exeter?
The typical offer is AAB at A level. The average entrant had 148 UCAS points.
What is the offer rate for BSc Marketing and Management at University of Exeter?
40% of home applicants received an offer for 2022 entry: 92 offers from 228 applications, according to the university's Freedom of Information return.
Is BSc Marketing and Management at University of Exeter accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BSc Marketing and Management at University of Exeter include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BSc Marketing and Management at University of Exeter?
95% of students continued into their second year, and 5% left higher education.