BSc Marketing and Management (with study abroad)
About this course
BSc (Hons) in Marketing and Management (with study abroad) sits within the broader field of business and management and marketing, pairing marketing study with financial, entrepreneurial and strategic management components. Core topics include marketing, human behaviour, research methods, data analysis, artificial intelligence and machine learning, entrepreneurship, and ethics and professional practice. Students spend the third year abroad at a partner university, and the final year offers a choice between Dissertation in Marketing and Behavioural Science Marketing Project. The first year covers foundations through Marketing Professionals, Marketing Principles, Managing Behaviour and Organisations and Introduction to Digital Marketing. The second year develops communication, behavioural and research capability through Integrated Marketing Communications, Behavioural Science for Marketers, Marketing Research Methods and Social Marketing, Ethics and Sustainability. Optional second-year modules have included Branded Identity, Culture and Society, Applied Brand Strategy and Digital Marketing: Tools and Techniques. The third year is spent studying abroad at one of the partner universities. The final year combines Business Analytics for Artificial Intelligence with a choice between Dissertation in Marketing and Behavioural Science Marketing Project, alongside optional modules spanning Retail and Services Marketing, Global Marketing, Consumer Power and Influencer Marketing Strategies.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: AAB and a grade 6/B or above in GCSE Mathematics (if Mathematics is not studied at A-Level) IB: 35 with 665 in higher-level subjects, including Mathematics. If you are not taking Mathematics at higher level, we can accept standard level Mathematics at grade 5.
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What students say
Based on about 20 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 90%
- Learning opportunities: 91%
- Assessment and feedback: 78%
- Academic support: 93%
- Organisation and management: 89%
- Learning resources: 87%
- Student voice: 80%
Do students stay on the course?
Based on about 30 students who started, across similar courses at this university
- Continued on course: 95%
- Left higher education: 5%
- Moved to a lower qualification: 5%
What graduates do next
Based on about 120 graduates who answered, across similar courses at this university
- Working: 63%
- Working and studying: 21%
- Further study: 5%
- Unemployed: 5%
Most common jobs
- Finance Professionals: 38%
- Business and public service associate professionals: 22%
- Administrative occupations: 10%
- Managers, directors and senior officials: 8%
- Business, Research and Administrative Professionals: 6%
- Find their work meaningful: 76%
- Feel on track for their future plans: 82%
- Use what they learnt on the course: 60%
Where graduates work (5 years on)
Based on about 305 graduates, across similar courses at this university
- North East: 10%
- North West: 12%
- Yorkshire and the Humber: 8%
- East Midlands: 4%
- West Midlands: 4%
- East of England: 9%
- London: 35%
- South East: 11%
- South West: 3%
- Wales: 1%
- Scotland: 1%
- Northern Ireland: 1%
Who gets in
Based on about 35 students who started, across similar courses at this university
- A levels: 100%
Accreditation & quality ratings
- Accredited by the EFMD Quality Improvement System.
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
TEF 2023 (whole university): Silver overall, Silver for student experience, Gold for student outcomes.
Modules
- Marketing Professionals - 20 credits
- Marketing Principles - 20 credits
- Managing Behaviour and Organisations - 20 credits
- Introduction to Digital Marketing - 20 credits
- Financial Information in Business - 20 credits
- Marketing Strategy in Practice - 20 credits
- Integrated Marketing Communications - 20 credits
- Behavioural Science for Marketers
- Marketing Research Methods - 20 credits
- Social Marketing, Ethics and Sustainability - 20 credits
- Example optional modules
- Study abroad
- Business Analytics for Artificial Intelligence - 20 credits
- Choose one of the following two modules:
- EITHER Dissertation in Marketing - 40 credits
- OR Behavioural Science Marketing Project - 40 credits
- Example optional modules
Questions about this course
How much do graduates of BSc Marketing and Management (with study abroad) at Durham University earn?
The median salary is £35,000 after 15 months, £41,000 after 3 years, £55,000 after 5 years. After five years the middle half of graduates earn between £36,000 and £71,000. The £55,000 median after five years is £23,000 more than the UK median for Business studies.
What do graduates of BSc Marketing and Management (with study abroad) at Durham University do next?
89% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Marketing and Management (with study abroad) at Durham University?
90% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Marketing and Management (with study abroad) at Durham University?
The typical offer is AAB at A level. The average entrant had 138 UCAS points.
Is BSc Marketing and Management (with study abroad) at Durham University accredited?
Yes. Accredited by the EFMD Quality Improvement System. Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Does BSc Marketing and Management (with study abroad) at Durham University include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BSc Marketing and Management (with study abroad) at Durham University?
95% of students continued into their second year, and 5% left higher education.