BSc Marketing and Management (with placement year)
About this course
BSc (Hons) in Marketing and Management, a degree spanning business, management and marketing that combines marketing study with financial, entrepreneurial and strategic management. Core topics include marketing, human behaviour, research methods, data analysis, artificial intelligence and machine learning, entrepreneurship, and ethics and professional practice. The third year is a compulsory placement year supported by an academic tutor, and the extra year can instead be spent abroad. The first year covers the foundations through Marketing Principles, Managing Behaviour and Organisations, Introduction to Digital Marketing and Financial Information in Business. The second year moves into applied marketing with Integrated Marketing Communications, Behavioural Science for Marketers, Marketing Research and Social Marketing, Ethics and Sustainability. Optional modules at this stage include Branded Identity, Culture and Society, Applied Brand Strategy, Entrepreneurship and Digital Marketing: Tools and Techniques. Year 3 is a compulsory placement year in which students work with an employer under the guidance of an assigned academic tutor. The final year centres on Business Analytics for Artificial Intelligence, with a compulsory choice between the Dissertation in Marketing and the Behavioural Science Marketing Project. Optional modules in the final year span Retail and Services Marketing, Global Marketing, Consumer Power and Influencer Marketing Strategies, and a language module is also offered.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: AAB and a grade 6/B or above in GCSE Mathematics (if Mathematics is not studied at A-Level). IB: 35 with 665 in higher-level subjects, including Mathematics. If you are not taking Mathematics at higher level, we can accept standard level Mathematics at grade 5.
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What students say
Based on about 20 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 90%
- Learning opportunities: 91%
- Assessment and feedback: 78%
- Academic support: 93%
- Organisation and management: 89%
- Learning resources: 87%
- Student voice: 80%
Do students stay on the course?
Based on about 30 students who started, across similar courses at this university
- Continued on course: 95%
- Left higher education: 5%
- Moved to a lower qualification: 5%
What graduates do next
Based on about 120 graduates who answered, across similar courses at this university
- Working: 63%
- Working and studying: 21%
- Further study: 5%
- Unemployed: 5%
Most common jobs
- Finance Professionals: 38%
- Business and public service associate professionals: 22%
- Administrative occupations: 10%
- Managers, directors and senior officials: 8%
- Business, Research and Administrative Professionals: 6%
- Find their work meaningful: 76%
- Feel on track for their future plans: 82%
- Use what they learnt on the course: 60%
Where graduates work (5 years on)
Based on about 305 graduates, across similar courses at this university
- North East: 10%
- North West: 12%
- Yorkshire and the Humber: 8%
- East Midlands: 4%
- West Midlands: 4%
- East of England: 9%
- London: 35%
- South East: 11%
- South West: 3%
- Wales: 1%
- Scotland: 1%
- Northern Ireland: 1%
Who gets in
Based on about 35 students who started, across similar courses at this university
- A levels: 100%
Accreditation & quality ratings
- Accredited by the EFMD Quality Improvement System.
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
TEF 2023 (whole university): Silver overall, Silver for student experience, Gold for student outcomes.
Modules
- Marketing Professionals -20 credits
- Marketing Principles -20 credits
- Managing Behaviour and Organisations -20 credits
- Introduction to Digital Marketing -20 credits
- Financial Information in Business -20 credits
- Marketing Strategy in Practice -20 credits
- Integrated Marketing Communications -20 credits
- Behavioural Science for Marketers -20 credits
- Marketing Research -20 credits
- Social Marketing, Ethics and Sustainability -20 credits
- Example optional modules
- Placement
- Business Analytics for Artificial Intelligence - 20 credits
- Choose one of the following two modules:
- EITHER Dissertation in Marketing - 40 credits
- OR Behavioural Science Marketing Project - 40 credits
- Example optional modules
Questions about this course
How much do graduates of BSc Marketing and Management (with placement year) at Durham University earn?
The median salary is £35,000 after 15 months, £41,000 after 3 years, £55,000 after 5 years. After five years the middle half of graduates earn between £36,000 and £71,000. The £55,000 median after five years is £23,000 more than the UK median for Business studies.
What do graduates of BSc Marketing and Management (with placement year) at Durham University do next?
89% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Marketing and Management (with placement year) at Durham University?
90% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Marketing and Management (with placement year) at Durham University?
The typical offer is AAB at A level. The average entrant had 138 UCAS points.
Is BSc Marketing and Management (with placement year) at Durham University accredited?
Yes. Accredited by the EFMD Quality Improvement System. Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Does BSc Marketing and Management (with placement year) at Durham University include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BSc Marketing and Management (with placement year) at Durham University?
95% of students continued into their second year, and 5% left higher education.