BSc Business Economics with Marketing - 3.5 years
About this course
BSc (Hons) in Business Economics with Marketing, a business degree exploring how organizations operate through economic theory, market trends, and consumer behaviour. Core topics include Data Analysis, Statistics, Mathematical Modelling, Research Methods, Project Management, Financial Analysis, Accounting, Marketing, Human Behaviour, and Global & Comparative Perspective. Students can optionally undertake a year abroad. The first year covers business environments, global economics, marketing fundamentals, and the modern economy through compulsory modules such as International Business Environment, Global Economic Perspectives, Fundamentals of Marketing, and Making of the Modern Economy. The second year examines microeconomics, macroeconomic policy, and economic skills via Microeconomics, Skills for Economics and Finance, and Macroeconomics and Applied Policy. The third year focuses on strategy, microeconomic analysis, decision science, and behavioural economics through modules including Marketing Strategy, Doing Business in Scotland, Sustainability & Digital Marketing, Business Microeconomics, Business Macroeconomics, Decision Science for Business, Behavioural Economics and Finance, and Behavioural Science for Business. The final year concludes with advanced business strategy and a group consulting assignment via Business Strategy, Principles of Marketing Research, and the Marketing Research Project.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: CCC (English + Mathematics) IB: 28 points, including 5, 5, 4 at higher level Higher / Advanced Higher, SQA (standard): BBBC (View source data of all entry requirements for this course.).
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What students say
Based on about 20 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 60%
- Learning opportunities: 57%
- Assessment and feedback: 76%
- Academic support: 72%
- Organisation and management: 49%
- Learning resources: 71%
- Student voice: 60%
Do students stay on the course?
Based on about 10 students who started, across similar courses at this university (a small group: a rough guide only)
- Continued on course: 90%
- Left higher education: 10%
What graduates do next
Based on about 25 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 80%
- Working and studying: 10%
- Unemployed: 5%
Most common jobs
- Finance Professionals: 25%
- Business and public service associate professionals: 20%
- Business, Research and Administrative Professionals: 15%
- Sales occupations: 5%
- Administrative occupations: 5%
- Find their work meaningful: 85%
- Feel on track for their future plans: 85%
- Use what they learnt on the course: 65%
Where graduates work (5 years on)
Based on about 120 graduates, across similar courses at this university
- North East: 3%
- North West: 3%
- Yorkshire and the Humber: 2%
- East Midlands: 2%
- East of England: 1%
- London: 5%
- Scotland: 78%
- Northern Ireland: 5%
Who gets in
Based on about 20 students who started, across similar courses at this university (a small group: a rough guide only)
- A levels: 90%
- Baccalaureate: 5%
- Other HE qualification: 5%
Modules
- International Business Environment
- Global Economic Perspectives
- Fundamentals of Marketing
- Making of the Modern Economy
- Introductory Financial Accounting
- Introduction to Business Accounting
- Engineering Project Management
- Environment, City and Society
- Social and Environmental Challenges in an Unequal World
- Revolutions in World History
- The Rise of Atlantic Empires, 1500-1750
- Core Mathematics I
- Core Mathematics II
- Logic and Proof
- Statistics and Probability
- Thermodynamics
- Applied French 1A (Beginner)
- Applied French 1A (non-beginner)
- Applied French 1B (Beginner)
- Applied French 1B (non-beginner)
- Professional Skills
- Space Physics and Astronomy
- Waves and Mechanics
- Plato and the Good Life
- Descartes, Thought and Reality
- Politics and Public Policy
- Applied Spanish 1A (Beginner)
- Applied Spanish 1A (non-beginner)
- Applied Spanish 1B (Intensive)
- Applied Spanish 1B (non-beginner)
- Introductory Psychology:1
- Introductory Psychology:2
- Microeconomics
- Skills for Economics and Finance
- Macroeconomics and Applied Policy
- Career Planning Module Online
- Intermediate Financial Accounting
- People and Organisational Behaviour
- Economics of an Unequal World
- Business Technologies & AI
- Business Law
- Intermediate Financial Management
- Customer Experience in a Digital World
- Business Internship Module
- Fluid Mechanics
- Geomechanics
- Electronics and Instrumentation
- Fundamentals of Solid Mechanics
- Earth Systems and Resources
- Earth System Function and Measurement
- Dynamic Human Worlds: Society, Culture, Economy
- Dynamic Physical Worlds: Earth, Water and Ice
- Core Mathematics III
- Core Mathematics IV
- Software Applications for Engineering Design
- Thermodynamics
- Electromagnetism and Light
- Foundations of Modern Physics
- Understanding the Mind
- Individual Development
- Marketing Strategy
- Doing Business in Scotland
- Sustainability & Digital Marketing
- Business Microeconomics
- Business Macroeconomics
- Decision Science for Business
- Behavioural Economics and Finance
- Behavioural Science for Business
- Principles of Econometrics
- Strategic Human Resource Management
- Applied Human Resource Management
- Competition and Market Regulation
- Portfolio, Asset Selection, and Valuations
- Multinational Strategies for Global Markets
- Applied Econometrics
- Financial Markets and Institutions
- Generative AI for Data Analytics
- Business Strategy
- Marketing Research Project
- Principles of Marketing Research
- Marketing Communications & Branding
- School of Business Dissertation
- Microeconomic Policy
- Macroeconomic Theory
- Macroeconomic Policy in Practice
- International Trade and Investment
Questions about this course
How much do graduates of BSc Business Economics with Marketing - 3.5 years at University of Dundee earn?
The median salary is £26,000 after 15 months, £24,500 after 3 years, £30,500 after 5 years. After five years the middle half of graduates earn between £25,000 and £40,500. The £30,500 median after five years is £18,000 less than the UK median for Economics.
What do graduates of BSc Business Economics with Marketing - 3.5 years at University of Dundee do next?
95% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Business Economics with Marketing - 3.5 years at University of Dundee?
60% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Business Economics with Marketing - 3.5 years at University of Dundee?
The typical offer is CCC at A level, or 28 points in the IB. The average entrant had 180 UCAS points.
Does BSc Business Economics with Marketing - 3.5 years at University of Dundee include a placement year or year abroad?
The course has an optional year abroad.
How many students continue on BSc Business Economics with Marketing - 3.5 years at University of Dundee?
90% of students continued into their second year, and 10% left higher education.