BA Marketing
About this course
BA (Hons) in Marketing BA (Hons), a marketing degree centred on contemporary commercial strategy and audience engagement. Core topics include Research Methods, Marketing, Critical & Analytical Thinking, Ethics & Professional Practice, Human Behaviour, Artificial Intelligence & Machine Learning, Design & Creative Practice, and Global & Comparative Perspective. The course includes professional accreditation through the Chartered Institute of Marketing Graduate Gateway programme and offers an optional four-year route with a year-long industry placement. The first year covers foundational principles through Global Business Environment and Market Insight, Principles of Marketing, Consumer Behaviour and Decision Making, Social Responsibility in Action, and Marketing Communications in a Digital Context. The second year focuses on strategic brand management and communications through Brand Management and Storytelling and Integrated Marketing Communications, alongside optional modules such as Customer Experience and CRM Fundamentals, International and Cross-Cultural Marketing, Experiential Marketing and Events Management, Social Marketing and Behaviour Change, and Work-based Project. The final year examines advanced practices through Contemporary Issues in Marketing and Content Marketing and Creative Strategy, supported by optional choices including Digital Innovation and Emerging Technologies, Global Marketing Strategy and Analytics, Marketing Consultancy Project, and Dissertation.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS points: 112 A Level: BBC BTEC Extended Diploma: DMM Contextual Offer: DMU operates a generous contextual offer for students from underrepresented backgrounds in Higher Education. This is a minimum of one to two grade reduction from our typical offer and full details including eligibility criteria can be found at dmu.ac.uk/contextual T Levels: Merit Access to HE: Pass with 30 Level 3 credits at Merit International Baccalaureate (IB): 28 GCSEs: 5 x GCSEs at grade 4/C or above including English and Maths If English is not your first language, an IELTS score of 6.0 overall with 5.5 in each band (or equivalent) when you start the course is essential.
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Admissions (2022 entry, home applicants)
Offer rate 94%: 278 offers from 296 applications, from the university's Freedom of Information return.
What students say
Based on about 14 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 91%
- Learning opportunities: 90%
- Assessment and feedback: 90%
- Academic support: 91%
- Organisation and management: 95%
- Learning resources: 94%
- Student voice: 85%
Do students stay on the course?
Based on about 50 students who started
- Continued on course: 80%
- Left higher education: 10%
- Moved to a lower qualification: 10%
What graduates do next
Based on about 243 graduates who answered, across similar courses at this university
- Working: 70%
- Working and studying: 13%
- Further study: 2%
- Unemployed: 8%
Most common jobs
- Business and public service associate professionals: 25%
- Administrative occupations: 15%
- Finance Professionals: 12%
- Elementary occupations: 8%
- Sales occupations: 8%
- Find their work meaningful: 77%
- Feel on track for their future plans: 64%
- Use what they learnt on the course: 56%
Where graduates work (5 years on)
Based on about 965 graduates, across similar courses at this university
- North West: 2%
- Yorkshire and the Humber: 2%
- East Midlands: 39%
- West Midlands: 16%
- East of England: 10%
- London: 20%
- South East: 8%
- South West: 2%
- Wales: 1%
Who gets in
Based on about 35 students who started
- A levels: 90%
- Other HE qualification: 10%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
- IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
TEF 2023 (whole university): Silver overall, Bronze for student experience, Silver for student outcomes.
Modules
- Global Business Environment and Market Insight
- Principles of Marketing
- Consumer Behaviour and Decision Making
- Social Responsibility in Action
- Marketing Communications in a Digital Context
- Brand Management and Storytelling
- Integrated Marketing Communications
- Customer Experience and CRM Fundamentals
- International and Cross-Cultural Marketing
- Experiential Marketing and Events Management
- Social Marketing and Behaviour Change
- Work-based Project
- Contemporary Issues in Marketing
- Content Marketing and Creative Strategy
- Digital Innovation and Emerging Technologies
- Global Marketing Strategy and Analytics
- Marketing Consultancy Project
- Dissertation
Questions about this course
How much do graduates of BA Marketing at De Montfort University earn?
The median salary is £26,000 after 15 months, £24,000 after 3 years, £30,000 after 5 years. After five years the middle half of graduates earn between £23,500 and £40,000. The £30,000 median after five years is £1,500 less than the UK median for Marketing.
What do graduates of BA Marketing at De Montfort University do next?
85% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Marketing at De Montfort University?
91% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Marketing at De Montfort University?
The typical offer is BBC at A level. The average entrant had 88 UCAS points.
What is the offer rate for BA Marketing at De Montfort University?
94% of home applicants received an offer for 2022 entry: 278 offers from 296 applications, according to the university's Freedom of Information return.
Is BA Marketing at De Montfort University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
Does BA Marketing at De Montfort University include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Marketing at De Montfort University?
80% of students continued into their second year, and 10% left higher education.