BA Marketing
About this course
BA (Hons) in Marketing. Core topics include Research Methods, Marketing, and Entrepreneurship. The programme includes an Independent Study module offering the opportunity to undertake a traditional research project. Part-time study is available over up to six years.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS tariff: 112 A level: BBC T Level: Merit BTEC: DMM GCSE: GCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification Access to HE: Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6 English language: IELTS: 6.0 (with at least 5.5 in each skills area)
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What students say
Based on about 18 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 87%
- Learning opportunities: 84%
- Assessment and feedback: 92%
- Academic support: 96%
- Organisation and management: 87%
- Learning resources: 94%
- Student voice: 85%
Do students stay on the course?
Based on about 30 students who started
- Continued on course: 90%
- Left higher education: 5%
- Moved to a lower qualification: 5%
What graduates do next
Based on about 13 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 70%
- Working and studying: 10%
- Further study: 5%
- Unemployed: 10%
Most common jobs
- Business and public service associate professionals: 30%
- Sales occupations: 20%
- Media Professionals: 15%
- Web and Multimedia Design Professionals: 10%
- Administrative occupations: 5%
- Find their work meaningful: 85%
- Feel on track for their future plans: 60%
- Use what they learnt on the course: 55%
Where graduates work (5 years on)
Based on about 45 graduates, across similar courses at this university
- North West: 5%
- East Midlands: 50%
- West Midlands: 25%
- East of England: 5%
- London: 5%
- South East: 5%
Who gets in
Based on about 10 students who started (a small group: a rough guide only)
- A levels: 100%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Marketing Fundamentals
- Introduction to Digital Marketing
- Advertising Fundamentals
- Managing the Brand
- Design and Creativity for Marketers
- Business Acumen and Entrepreneurship
- The Agency Executive
- Convergent Media
- Marketing Research
- The Marketing Manager
- Key Account Management
- Creative Advertising
- Consumer Behaviour
- The Corporate IT Landscape
- Digital and Social Media
- Marketing Strategy
- Public Relations and Social Media
- Services and Experiential Marketing
- Marketing Across Cultures
- Independent Study
- Content, Copywriting and Creativity
- Online Community Management
- Social Marketing and Society
- Developing Leadership and Management
- Brand Impact and Popular Culture
- Ethics and Sustainability
Questions about this course
How much do graduates of BA Marketing at University of Derby earn?
The median salary is £27,000 after 15 months, £23,500 after 3 years, £29,500 after 5 years. After five years the middle half of graduates earn between £24,000 and £35,000. The £29,500 median after five years is £2,000 less than the UK median for Marketing.
What do graduates of BA Marketing at University of Derby do next?
85% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Marketing at University of Derby?
87% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Marketing at University of Derby?
The typical offer is BBC at A level. The average entrant had 115 UCAS points.
Is BA Marketing at University of Derby accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA Marketing at University of Derby include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Marketing at University of Derby?
90% of students continued into their second year, and 5% left higher education.