BSc Marketing and Data Insights
About this course
BSc (Hons) in Marketing and Data Insights, an undergraduate degree focused on the intersection of commercial marketing principles and business data technologies. Core topics include Research Methods, Marketing, Entrepreneurship. The structure includes an optional placement year, an optional year abroad, and an optional foundation year. The first year covers core business and communication concepts through Marketing Fundamentals, Introduction to Digital Marketing, Advertising Fundamentals, Managing the Brand, Design and Creativity for Marketers, and Business Acumen and Entrepreneurship. The second year introduces technical and operational applications with modules such as The Agency Executive, Convergent Media, Marketing Research, Decision Support Systems, and The Corporate IT Landscape, alongside optional study in areas like Creative Advertising, Consumer Behaviour, and Digital and Social Media. The final year concentrates on strategic management through compulsory modules including Marketing Strategy, Commercial Management of IT, and IT Business Analysis. Students can further tailor their studies by choosing from optional modules such as Services and Experiential Marketing, Marketing Across Cultures, Independent Study, Brand Impact and Popular Culture, and Ethics and Sustainability.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS tariff: 112 A level: BBC T Level: Merit BTEC: DMM GCSE: GCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification Access to HE: Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6 English language: IELTS: 6.0 (with at least 5.5 in each skills area)
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What students say
Based on about 18 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 87%
- Learning opportunities: 84%
- Assessment and feedback: 92%
- Academic support: 96%
- Organisation and management: 87%
- Learning resources: 94%
- Student voice: 85%
Do students stay on the course?
Based on about 50 students who started, across similar courses at this university
- Continued on course: 80%
- Left higher education: 15%
What graduates do next
Based on about 13 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 70%
- Working and studying: 10%
- Further study: 5%
- Unemployed: 10%
Most common jobs
- Business and public service associate professionals: 30%
- Sales occupations: 20%
- Media Professionals: 15%
- Web and Multimedia Design Professionals: 10%
- Administrative occupations: 5%
- Find their work meaningful: 85%
- Feel on track for their future plans: 60%
- Use what they learnt on the course: 55%
Where graduates work (5 years on)
Based on about 45 graduates, across similar courses at this university
- North West: 5%
- East Midlands: 50%
- West Midlands: 25%
- East of England: 5%
- London: 5%
- South East: 5%
Who gets in
Based on about 40 students who started, across similar courses at this university
- A levels: 80%
- Baccalaureate: 5%
- Other HE qualification: 15%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Marketing Fundamentals
- Introduction to Digital Marketing
- Advertising Fundamentals
- Managing the Brand
- Design and Creativity for Marketers
- Business Acumen and Entrepreneurship
- The Agency Executive
- Convergent Media
- Marketing Research
- Decision Support Systems
- The Corporate IT Landscape
- Creative Advertising
- Consumer Behaviour
- Digital and Social Media
- Marketing Strategy
- Commercial Management of IT
- IT Business Analysis
- Services and Experiential Marketing
- Marketing Across Cultures
- Independent Study
- Brand Impact and Popular Culture
- Ethics and Sustainability
Questions about this course
How much do graduates of BSc Marketing and Data Insights at University of Derby earn?
The median salary is £27,000 after 15 months, £23,500 after 3 years, £29,500 after 5 years. After five years the middle half of graduates earn between £24,000 and £35,000. The £29,500 median after five years is £2,000 less than the UK median for Marketing.
What do graduates of BSc Marketing and Data Insights at University of Derby do next?
85% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Marketing and Data Insights at University of Derby?
87% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Marketing and Data Insights at University of Derby?
The typical offer is BBC at A level. The average entrant had 115 UCAS points.
Is BSc Marketing and Data Insights at University of Derby accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BSc Marketing and Data Insights at University of Derby include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BSc Marketing and Data Insights at University of Derby?
80% of students continued into their second year, and 15% left higher education.