BA Entrepreneurship and Marketing
About this course
BA (Hons) in Entrepreneurship and Marketing, an undergraduate degree focused on commercial enterprise, management strategy, and promotional techniques. Core topics include Entrepreneurship, Marketing, Accounting, and Research Methods. Students can undertake an optional placement year between the second and final stages of the programme. The first year covers foundational concepts through Marketing Fundamentals, Managing the Brand, Advertising Fundamentals, Developing an Enterprising Mindset, Understanding People in Organisations, and Finance and Business Performance. The second year develops practical capabilities with compulsory modules including The Agency Executive, Marketing Research, Social and Sustainable Enterprise, and Innovation and Implementation, alongside optional choices such as Consumer Behaviour and Digital and Social Media. The final year focuses on advanced practice through Marketing Strategy, Freelancing Skills and Working for Yourself, and Developing a Global Enterprise, supported by optional modules like Content, Copywriting and Creativity and Global Business and Strategy.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS tariff: 112 A level: BBC T Level: Merit BTEC: DMM GCSE: GCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification Access to HE: Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6 English language: IELTS: 6.0 (with at least 5.5 in each skills area)
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What students say
Based on about 14 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 85%
- Learning opportunities: 83%
- Assessment and feedback: 89%
- Academic support: 95%
- Organisation and management: 43%
- Learning resources: 92%
- Student voice: 68%
Do students stay on the course?
Based on about 225 students who started, across similar courses at this university
- Continued on course: 71%
- Left higher education: 20%
- Moved to a lower qualification: 8%
What graduates do next
Based on about 11 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 75%
- Working and studying: 15%
- Unemployed: 10%
Most common jobs
- Business and public service associate professionals: 30%
- Sales occupations: 20%
- Media Professionals: 15%
- Web and Multimedia Design Professionals: 10%
- Administrative occupations: 5%
- Find their work meaningful: 45%
- Feel on track for their future plans: 55%
- Use what they learnt on the course: 35%
Where graduates work (5 years on)
Based on about 35 graduates, across similar courses at this university
- North West: 5%
- Yorkshire and the Humber: 10%
- East Midlands: 55%
- West Midlands: 10%
- East of England: 5%
- London: 10%
- South East: 5%
- South West: 5%
- Northern Ireland: 5%
Who gets in
Based on about 225 students who started, across similar courses at this university
- A levels: 32%
- Other qualifications: 65%
- No formal qualifications: 3%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Placement Learning and Professional Development
- Marketing Fundamentals
- Managing the Brand
- Advertising Fundamentals
- Developing an Enterprising Mindset
- Understanding People in Organisations
- Finance and Business Performance
- The Agency Executive
- Marketing Research
- Social and Sustainable Enterprise
- Innovation and Implementation
- Public Relations Practice
- Convergent Media
- Consumer Behaviour
- Digital and Social Media
- Sustainability and Responsible Management
- Managing Performance through People
- Marketing Strategy
- Freelancing Skills and Working for Yourself
- Developing a Global Enterprise
- Independent Study
- Marketing Across Cultures
- Services and Experiential Marketing
- Content, Copywriting and Creativity
- Public Relations and Social Media
- Ethics and Sustainability
- Social Marketing and Society
- Developing Leadership and Management
- Global Business and Strategy
Questions about this course
How much do graduates of BA Entrepreneurship and Marketing at University of Derby earn?
The median salary is £25,000 after 15 months, £18,500 after 3 years, £22,500 after 5 years. After five years the middle half of graduates earn between £11,500 and £27,500. The £22,500 median after five years is £9,000 less than the UK median for Marketing.
What do graduates of BA Entrepreneurship and Marketing at University of Derby do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Entrepreneurship and Marketing at University of Derby?
85% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Entrepreneurship and Marketing at University of Derby?
The typical offer is BBC at A level. The average entrant had 41 UCAS points.
Is BA Entrepreneurship and Marketing at University of Derby accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA Entrepreneurship and Marketing at University of Derby include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Entrepreneurship and Marketing at University of Derby?
71% of students continued into their second year, and 20% left higher education.