BSc Digital Marketing
About this course
BSc (Hons) in Digital Marketing, a digital marketing degree focusing on online promotional strategies, brand management, and commercial communication techniques. Core topics include Research Methods, Marketing, Critical & Analytical Thinking, and Entrepreneurship. Students can also choose to undertake an optional placement year to gain practical workplace experience during their studies. The first year establishes core foundations through Marketing Fundamentals, Introduction to Digital Marketing, Advertising Fundamentals, Managing the Brand, Design and Creativity for Marketers, and Business Acumen and Entrepreneurship. The second year expands into practical applications with The Agency Executive, Convergent Media, Marketing Research, Digital Tools, Technology and Platforms, and Digital and Social Media, alongside optional modules such as Creative Advertising, Consumer Behaviour, and The Corporate IT Landscape. The final year covers advanced strategy and management through Marketing Strategy, Applied Digital Marketing, and Online Community Management. Optional modules in the final year allow students to specialise in areas such as Services and Experiential Marketing, Marketing Across Cultures, Content, Copywriting and Creativity, Brand Impact and Popular Culture, and Ethics and Sustainability, or complete an Independent Study.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS tariff: 112 A level: BBC T Level: Merit BTEC: DMM GCSE: GCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification Access to HE: Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6 English language: IELTS: 6.0 (with at least 5.5 in each skills area)
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What students say
Based on about 22 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 86%
- Learning opportunities: 87%
- Assessment and feedback: 87%
- Academic support: 85%
- Organisation and management: 64%
- Learning resources: 89%
- Student voice: 81%
Do students stay on the course?
Based on about 70 students who started, across similar courses at this university
- Continued on course: 87%
- Left higher education: 13%
What graduates do next
Based on about 8 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 85%
- Working and studying: 10%
- Unemployed: 10%
Most common jobs
- Business and public service associate professionals: 30%
- Sales occupations: 20%
- Media Professionals: 15%
- Web and Multimedia Design Professionals: 10%
- Administrative occupations: 5%
- Find their work meaningful: 80%
- Feel on track for their future plans: 65%
- Use what they learnt on the course: 50%
Where graduates work (5 years on)
Based on about 90 graduates, across similar courses at this university
- North West: 3%
- Yorkshire and the Humber: 8%
- East Midlands: 45%
- West Midlands: 24%
- East of England: 7%
- London: 3%
- South East: 6%
- South West: 2%
- Wales: 1%
- Scotland: 1%
- Northern Ireland: 1%
Who gets in
Based on about 60 students who started, across similar courses at this university
- A levels: 95%
- Access course: 2%
- Other qualifications: 2%
- No formal qualifications: 2%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Marketing Fundamentals
- Introduction to Digital Marketing
- Advertising Fundamentals
- Managing the Brand
- Design and Creativity for Marketers
- Business Acumen and Entrepreneurship
- The Agency Executive
- Convergent Media
- Marketing Research
- Digital Tools, Technology and Platforms
- Digital and Social Media
- Creative Advertising
- Consumer Behaviour
- The Corporate IT Landscape
- Marketing Strategy
- Applied Digital Marketing
- Online Community Management
- Services and Experiential Marketing
- Marketing Across Cultures
- Independent Study
- Content, Copywriting and Creativity
- Brand Impact and Popular Culture
- Ethics and Sustainability
Questions about this course
How much do graduates of BSc Digital Marketing at University of Derby earn?
The median salary is £25,000 after 15 months, £20,000 after 3 years, £23,500 after 5 years. After five years the middle half of graduates earn between £20,500 and £30,000. The £23,500 median after five years is £8,000 less than the UK median for Marketing.
What do graduates of BSc Digital Marketing at University of Derby do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Digital Marketing at University of Derby?
86% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Digital Marketing at University of Derby?
The typical offer is BBC at A level. The average entrant had 111 UCAS points.
Is BSc Digital Marketing at University of Derby accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BSc Digital Marketing at University of Derby include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BSc Digital Marketing at University of Derby?
87% of students continued into their second year, and 13% left higher education.