BSc Artificial Intelligence in Digital Marketing
About this course
BSc (Hons) in Computer Science (Artificial Intelligence) and Marketing. Core topics include Programming, Data Analysis, Artificial Intelligence & Machine Learning, Marketing, Research Methods, and Ethics & Professional Practice. The course is accredited by the Chartered Institute of Marketing (CIM) and includes an individual project in Applied AI. An optional placement year between years two and three is available.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS tariff: 112 A level: BBC T Level: Merit. T level in Science required. BTEC: DMM GCSE: N/A Access to HE: A minimum of Distinction: 15 credits, Merit: 24 credits, Pass 6 credits. English language: N/A
See the highest paying Computer Science degrees in the UK →
See the highest paying Business & Accounting degrees in the UK →
What students say
Based on about 18 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 87%
- Learning opportunities: 84%
- Assessment and feedback: 92%
- Academic support: 96%
- Organisation and management: 87%
- Learning resources: 94%
- Student voice: 85%
Do students stay on the course?
Based on about 50 students who started, across similar courses at this university
- Continued on course: 80%
- Left higher education: 15%
What graduates do next
Based on about 13 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 70%
- Working and studying: 10%
- Further study: 5%
- Unemployed: 10%
Most common jobs
- Information Technology Professionals: 25%
- Sales occupations: 15%
- Elementary occupations: 10%
- Science, engineering and technology associate professionals: 10%
- Web and Multimedia Design Professionals: 10%
- Find their work meaningful: 85%
- Feel on track for their future plans: 60%
- Use what they learnt on the course: 55%
Where graduates work (5 years on)
Based on about 45 graduates, across similar courses at this university
- North West: 5%
- East Midlands: 50%
- West Midlands: 25%
- East of England: 5%
- London: 5%
- South East: 5%
Who gets in
Based on about 40 students who started, across similar courses at this university
- A levels: 80%
- Baccalaureate: 5%
- Other HE qualification: 15%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Professional Practice
- Logic and Discrete Mathematics
- Programming
- Ethics and Artificial Intelligence
- Digital Skills for Artificial Intelligence
- Introduction to Digital Marketing
- Marketing Fundamentals
- Data Science and Modelling Fundamentals
- Introduction to Machine Learning
- Research Methods in Artificial Intelligence
- Team Project on Contemporary Issues in AI
- Digital Tools, Technology and Platforms
- Digital and Social Media
- Frontiers in Artificial Intelligence and Data Science
- Individual Project in Applied AI
- Marketing Strategy
- Applied Digital Marketing
Questions about this course
How much do graduates of BSc Artificial Intelligence in Digital Marketing at University of Derby earn?
The median salary is £27,000 after 15 months, £23,500 after 3 years, £29,500 after 5 years. After five years the middle half of graduates earn between £24,000 and £35,000. The £29,500 median after five years is £19,000 less than the UK median for Artificial intelligence.
What do graduates of BSc Artificial Intelligence in Digital Marketing at University of Derby do next?
85% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Artificial Intelligence in Digital Marketing at University of Derby?
87% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Artificial Intelligence in Digital Marketing at University of Derby?
The typical offer is BBC at A level. The average entrant had 115 UCAS points.
Is BSc Artificial Intelligence in Digital Marketing at University of Derby accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BSc Artificial Intelligence in Digital Marketing at University of Derby include a placement year or year abroad?
The course has an optional year abroad.
How many students continue on BSc Artificial Intelligence in Digital Marketing at University of Derby?
80% of students continued into their second year, and 15% left higher education.