BA Tourism and Hospitality Management
About this course
BA Tourism and Hospitality Management BA (Hons) is a business and management degree centred on operational, strategic and sustainable practices within the global tourism and hospitality sector. Core topics include Project Management, Accounting, Marketing, Ethics & Professional Practice, and Entrepreneurship. Students can optionally undertake a placement year or year abroad as part of their studies. The first year introduces foundational principles through Understanding the Global Hospitality and Tourism Industries, Hospitality Operations, Marketing and Financial Management in Hospitality and Tourism, and Tourism Geographies. The second year builds professional competence via Human Resource Management in Tourism and Hospitality, Sustainable Tourism and Destination Management, Strategic Marketing for Hospitality and Tourism, and Crisis Management and the Impact on the Global Hospitality and Tourism Industry, alongside optional UK or international work placements. The final year focuses on advanced management through Emerging Issues in the Tourism and Hospitality Industry, Strategic Business Impact, Event Management for Tourism and Hospitality, and an independent Investigative Project in the Tourism and Hospitality Industry.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
What students say
Based on about 11 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 98%
- Learning opportunities: 93%
- Assessment and feedback: 99%
- Academic support: 100%
- Organisation and management: 96%
- Learning resources: 95%
- Student voice: 98%
Do students stay on the course?
Based on about 30 students who started
- Continued on course: 70%
- Left higher education: 15%
- Moved to a lower qualification: 10%
What graduates do next
Based on about 7 graduates who answered (a small group: a rough guide only)
- Working: 80%
- Working and studying: 10%
Most common jobs
- Elementary occupations: 30%
- Artistic, literary and media occupations: 15%
- Managers, directors and senior officials: 5%
- Administrative occupations: 5%
- Business and public service associate professionals: 5%
- Find their work meaningful: 65%
- Feel on track for their future plans: 50%
- Use what they learnt on the course: 65%
Where graduates work (5 years on)
Based on about 105 graduates, across similar courses at this university
- North West: 4%
- Yorkshire and the Humber: 4%
- East Midlands: 8%
- West Midlands: 35%
- East of England: 12%
- London: 21%
- South East: 12%
- South West: 5%
- Wales: 1%
Who gets in
Based on about 130 students who started
- A levels: 87%
- Access course: 1%
- A degree: 2%
- Other HE qualification: 9%
- No formal qualifications: 1%
Accreditation & quality ratings
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Understanding the Global Hospitality and Tourism Industries
- Hospitality Operations
- Marketing and Financial Management in Hospitality and Tourism
- Tourism Geographies
- Human Resource Management in Tourism and Hospitality
- Sustainable Tourism and Destination Management
- Strategic Marketing for Hospitality and Tourism
- Crisis Management and the Impact on the Global Hospitality and Tourism Industry
- UK Work Placement
- International Study/Work Placement
- Emerging Issues in the Tourism and Hospitality Industry
- Strategic Business Impact
- Event Management for Tourism and Hospitality
- Investigative Project in the Tourism and Hospitality Industry
Questions about this course
How much do graduates of BA Tourism and Hospitality Management at Coventry University earn?
The median salary is £25,000 after 15 months, £24,000 after 3 years, £30,500 after 5 years. After five years the middle half of graduates earn between £23,500 and £39,000. The £30,500 median after five years is £4,000 more than the UK median for Tourism, transport and travel.
What do graduates of BA Tourism and Hospitality Management at Coventry University do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Tourism and Hospitality Management at Coventry University?
98% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Tourism and Hospitality Management at Coventry University?
The average entrant had 71 UCAS points.
Does BA Tourism and Hospitality Management at Coventry University include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Tourism and Hospitality Management at Coventry University?
70% of students continued into their second year, and 15% left higher education.