BA Sport Business Management
About this course
BA (Hons) in Sport Business Management, focused on business management within the sport and events industry. Core topics include data analysis, research methods, project management, entrepreneurship, and human behaviour. The final-year Applied Project offers a choice of research project, consultancy investigation, or management simulation. A project management module includes planning, delivering and evaluating a small-scale live event.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: BBC IB: 24 points
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What students say
Based on about 14 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 95%
- Learning opportunities: 94%
- Assessment and feedback: 88%
- Academic support: 97%
- Organisation and management: 84%
- Learning resources: 96%
- Student voice: 85%
Do students stay on the course?
Based on about 30 students who started
- Continued on course: 65%
- Gained a higher qualification: 5%
- Left higher education: 30%
- Moved to a lower qualification: 5%
What graduates do next
Based on about 6 graduates who answered (a small group: a rough guide only)
- Working: 85%
- Working and studying: 10%
- Unemployed: 10%
Most common jobs
- Business and public service associate professionals: 25%
- Artistic, literary and media occupations: 20%
- Administrative occupations: 10%
- Secretarial and related occupations: 10%
- Leisure, travel and related personal service occupations: 10%
- Find their work meaningful: 65%
- Feel on track for their future plans: 50%
- Use what they learnt on the course: 65%
Where graduates work (5 years on)
Based on about 105 graduates, across similar courses at this university
- North West: 4%
- Yorkshire and the Humber: 4%
- East Midlands: 8%
- West Midlands: 35%
- East of England: 12%
- London: 21%
- South East: 12%
- South West: 5%
- Wales: 1%
Who gets in
Based on about 25 students who started (a small group: a rough guide only)
- A levels: 75%
- A degree: 10%
- Other HE qualification: 20%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Marketing, Digital and Social Media – 30 credits
- People and Organisations – 30 credits
- Analytics for Decision-Making – 30 credits
- Responsible Management, Sustainability and Entrepreneurship – 30 credits
- Research and Insight – 30 credits
- Operations Management in Sport and Events – 30 credits
- Project Management in Events and Sport – 30 credits
- Sport Policy, Development and Social Impact – 30 credits
- Strategic Management and Marketing in Sport and Events – 30 credits
- Sport PR and Media – 30 credits
- Talent and Rights Representation – 30 credits
- Applied Project – 30 credits
Questions about this course
How much do graduates of BA Sport Business Management at Coventry University earn?
The median salary is £25,000 after 15 months, £24,000 after 3 years, £30,500 after 5 years. After five years the middle half of graduates earn between £23,500 and £39,000. The £30,500 median after five years is £4,000 more than the UK median for Tourism, transport and travel.
What do graduates of BA Sport Business Management at Coventry University do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Sport Business Management at Coventry University?
95% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Sport Business Management at Coventry University?
The typical offer is BBC at A level, or 24 points in the IB. The average entrant had 103 UCAS points.
Is BA Sport Business Management at Coventry University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA Sport Business Management at Coventry University include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Sport Business Management at Coventry University?
65% of students continued into their second year, and 30% left higher education.