BA Product Design
About this course
BA in Product Design, a design degree focused on creative practice, user-centred prototyping, and industry-standard manufacturing methods. Core topics include Project Management, Critical & Analytical Thinking, and Design & Creative Practice. Students have the option to undertake an optional placement year or a year abroad during their studies. The first year establishes fundamental abilities through modules such as Designer, User, Co-Creator, and Maker, exploring physical and digital techniques alongside audience engagement. The second year builds on this with Design Insight, Design Innovation, Design Practice, and Design Production, addressing research methods, product specifications, and manufacturing constraints. The final year culminates with Design Focus, Design Foresight, Design Development, and Design Resolution, enabling students to realise commercially viable concepts tailored to their chosen professional specialisms.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: BBC IB: 29 points
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What students say
Based on about 18 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 84%
- Learning opportunities: 76%
- Assessment and feedback: 80%
- Academic support: 84%
- Organisation and management: 87%
- Learning resources: 72%
- Student voice: 81%
Do students stay on the course?
Based on about 20 students who started (a small group: a rough guide only)
- Continued on course: 85%
- Left higher education: 15%
What graduates do next
Based on about 11 graduates who answered (a small group: a rough guide only)
- Working: 75%
- Working and studying: 10%
- Unemployed: 5%
Most common jobs
- Engineering professionals: 25%
- Administrative occupations: 15%
- Sales occupations: 15%
- Elementary occupations: 15%
- Teaching Professionals: 5%
- Find their work meaningful: 60%
- Feel on track for their future plans: 50%
- Use what they learnt on the course: 50%
Where graduates work (5 years on)
Based on about 295 graduates, across similar courses at this university
- North East: 1%
- North West: 4%
- Yorkshire and the Humber: 2%
- East Midlands: 12%
- West Midlands: 44%
- East of England: 8%
- London: 14%
- South East: 11%
- South West: 2%
- Wales: 1%
Who gets in
Based on about 20 students who started (a small group: a rough guide only)
- A levels: 85%
- Other HE qualification: 15%
Accreditation & quality ratings
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Designer – 30 credits
- User – 30 credits
- Co-Creator – 30 credits
- Maker – 30 credits
- Design Insight – 30 credits
- Design Innovation – 30 credits
- Design Practice – 30 credits
- Design Production – 30 credits
- Design Focus – 30 credits
- Design Foresight – 30 credits
- Design Development – 30 credits
- Design Resolution – 30 credits
Questions about this course
How much do graduates of BA Product Design at Coventry University earn?
The median salary is £25,000 after 15 months, £22,000 after 3 years, £27,500 after 5 years. After five years the middle half of graduates earn between £22,500 and £34,000. The £27,500 median after five years is £1,500 more than the UK median for Design studies.
What do graduates of BA Product Design at Coventry University do next?
85% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Product Design at Coventry University?
84% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Product Design at Coventry University?
The typical offer is BBC at A level, or 29 points in the IB. The average entrant had 114 UCAS points.
Does BA Product Design at Coventry University include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Product Design at Coventry University?
85% of students continued into their second year, and 15% left higher education.