BA Marketing
About this course
BA in Marketing, combining consumer behaviour studies with brand strategy and digital marketing. Core topics include consumer behaviour, brand management, data analysis, project management, entrepreneurship, and human behaviour. Modules are delivered across all years, with an applied project in the final year offering a research project, consultancy investigation, or management simulation option.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: BBC IB: 28 points
See the highest paying Business & Accounting degrees in the UK →
What students say
Based on about 56 final-year students who answered, across similar courses at this university
- Teaching on my course: 90%
- Learning opportunities: 92%
- Assessment and feedback: 88%
- Academic support: 90%
- Organisation and management: 86%
- Learning resources: 88%
- Student voice: 79%
Do students stay on the course?
Based on about 10 students who started (a small group: a rough guide only)
- Continued on course: 40%
- Left higher education: 50%
- Moved to a lower qualification: 10%
What graduates do next
Based on about 10 graduates who answered (a small group: a rough guide only)
- Working: 95%
- Unemployed: 5%
Most common jobs
- Business and public service associate professionals: 65%
- Administrative occupations: 10%
- Leisure, travel and related personal service occupations: 10%
- Sales occupations: 10%
- Find their work meaningful: 65%
- Feel on track for their future plans: 50%
- Use what they learnt on the course: 75%
Where graduates work (5 years on)
Based on about 145 graduates, across similar courses at this university
- North West: 5%
- Yorkshire and the Humber: 1%
- East Midlands: 7%
- West Midlands: 27%
- East of England: 12%
- London: 31%
- South East: 14%
- South West: 2%
- Wales: 1%
Who gets in
Based on about 10 students who started (a small group: a rough guide only)
- A levels: 90%
- Other HE qualification: 10%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Marketing, Digital and Social Media – 30 credits
- People and Organisations – 30 credits
- Analytics for Decision-Making – 30 credits
- Responsible Management, Sustainability and Entrepreneurship – 30 credits
- Research and Insight – 30 credits
- Consumer Behaviour – 30 credits
- Integrated Marketing Communications – 30 credits
- Brand Management – 30 credits
- Sustainable Marketing Management – 30 credits
- Applied Project – 30 credits
- Customer Experience – 30 credits
- PR and Event Marketing – 30 credits
Questions about this course
How much do graduates of BA Marketing at Coventry University earn?
The median salary is £26,500 after 15 months, £26,000 after 3 years, £33,000 after 5 years. After five years the middle half of graduates earn between £25,500 and £43,500. The £33,000 median after five years is £1,500 more than the UK median for Marketing.
What do graduates of BA Marketing at Coventry University do next?
95% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Marketing at Coventry University?
90% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Marketing at Coventry University?
The typical offer is BBC at A level, or 28 points in the IB. The average entrant had 93 UCAS points.
Is BA Marketing at Coventry University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA Marketing at Coventry University include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Marketing at Coventry University?
40% of students continued into their second year, and 50% left higher education.