BA Marketing and Public Relations
About this course
BA in Marketing and Public Relations, a business degree exploring communications, strategic planning, and modern promotional methods. Core topics include Research Methods and Critical & Analytical Thinking. Students can undertake optional professional placements or international work experiences as part of their studies. The first year establishes core foundations through modules such as Marketing Principles, Marketing Communications, Public Relations in Context, and Contemporary Skills for Public Relations. The second year progresses into digital channels and media relations with Digital Marketing, Entrepreneurial Marketing, Innovation in PR, and Media Relationship Management, alongside optional placement opportunities. The final year centres on advanced application through International Marketing and PR, Advanced PR Planning and CSR, Strategic Marketing Management, and a substantial Marketing and PR Research Project.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
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Accreditation & quality ratings
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Marketing Principles
- Marketing Communications
- Public Relations in Context
- Contemporary Skills for Public Relations
- Digital Marketing
- Entrepreneurial Marketing
- Innovation in PR
- Media Relationship Management
- UK Work Placement
- International Study/Work Placement
- International Marketing and PR
- Advanced PR Planning and CSR
- Strategic Marketing Management
- Marketing and PR Research Project