BA International Hospitality and Tourism Management
About this course
BA in International Hospitality and Tourism Management, a management degree focused on the operations, strategies and environments of the global tourism and hospitality sectors. Core topics include Data Analysis, Research Methods, Accounting, Marketing, and Critical & Analytical Thinking. Students can choose to complete an optional placement year or a year abroad. The first year covers business economics, the international business environment, marketing essentials, and global insights in tourism and hospitality. The second year introduces research methods and applications, accounting and finance for business, the dynamic tourism environment, and sustainable hospitality operations and management. The final year involves an applied business project alongside modules in sustainable destination management, brand management and memorable experiences, and business strategy in hospitality and tourism.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: BBB IB: 27 points
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What students say
Based on about 25 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 99%
- Learning opportunities: 100%
- Assessment and feedback: 97%
- Academic support: 96%
- Organisation and management: 98%
- Learning resources: 97%
- Student voice: 100%
Do students stay on the course?
Based on about 65 students who started
- Continued on course: 27%
- Gained a higher qualification: 6%
- Left higher education: 50%
- Moved to a lower qualification: 17%
What graduates do next
Based on about 13 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 70%
- Working and studying: 5%
- Unemployed: 10%
Most common jobs
- Elementary occupations: 30%
- Artistic, literary and media occupations: 15%
- Managers, directors and senior officials: 5%
- Administrative occupations: 5%
- Secretarial and related occupations: 5%
- Find their work meaningful: 65%
- Feel on track for their future plans: 50%
- Use what they learnt on the course: 65%
Where graduates work (5 years on)
Based on about 105 graduates, across similar courses at this university
- North West: 4%
- Yorkshire and the Humber: 4%
- East Midlands: 8%
- West Midlands: 35%
- East of England: 12%
- London: 21%
- South East: 12%
- South West: 5%
- Wales: 1%
Who gets in
Based on about 20 students who started (a small group: a rough guide only)
- A levels: 80%
- Other HE qualification: 20%
Accreditation & quality ratings
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Business Economics – 30 credits
- International Business Environment – 30 credits
- Marketing Essentials – 30 credits
- Global Insights in Tourism and Hospitality – 30 credits
- Research Methods and Applications – 30 credits
- Accounting and Finance for Business – 30 credits
- Dynamic Tourism Environment – 30 credits
- Sustainable Hospitality Operations and Management – 30 credits
- Applied Business Project – 30 credits
- Sustainable Destination Management – 30 credits
- Brand Management and Memorable Experiences – 30 credits
- Business Strategy in Hospitality and Tourism – 30 credits
Questions about this course
How much do graduates of BA International Hospitality and Tourism Management at Coventry University earn?
The median salary is £25,000 after 15 months, £24,000 after 3 years, £30,500 after 5 years. After five years the middle half of graduates earn between £23,500 and £39,000. The £30,500 median after five years is £4,000 more than the UK median for Tourism, transport and travel.
What do graduates of BA International Hospitality and Tourism Management at Coventry University do next?
75% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA International Hospitality and Tourism Management at Coventry University?
99% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA International Hospitality and Tourism Management at Coventry University?
The typical offer is BBB at A level, or 27 points in the IB.
Does BA International Hospitality and Tourism Management at Coventry University include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA International Hospitality and Tourism Management at Coventry University?
27% of students continued into their second year, and 50% left higher education.