BA International Fashion Management and Marketing
About this course
BA in Marketing, Business and Management, and Fashion Design. Core topics include marketing, data analysis, research methods, and entrepreneurship. The course includes a Sustainable Fashion Supply Chain Management module covering UN Sustainable Development Goals, and a final-year Applied Business Project focused on solving fashion business challenges. A four-year sandwich option with an industry placement is available.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: BBB IB: 27 points
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What students say
Based on about 90 final-year students who answered, across similar courses at this university
- Teaching on my course: 87%
- Learning opportunities: 81%
- Assessment and feedback: 84%
- Academic support: 87%
- Organisation and management: 79%
- Learning resources: 76%
- Student voice: 77%
Do students stay on the course?
Based on about 195 students who started, across similar courses at this university
- Continued on course: 73%
- Gained a higher qualification: 11%
- Left higher education: 12%
- Moved to a lower qualification: 5%
What graduates do next
Based on about 41 graduates who answered, across similar courses at this university
- Working: 73%
- Working and studying: 10%
- Unemployed: 15%
Most common jobs
- Business and public service associate professionals: 60%
- Sales occupations: 15%
- Sports and fitness occupations: 5%
- Administrative occupations: 5%
- Leisure, travel and related personal service occupations: 5%
- Find their work meaningful: 60%
- Feel on track for their future plans: 50%
- Use what they learnt on the course: 50%
Where graduates work (5 years on)
Based on about 295 graduates, across similar courses at this university
- North East: 1%
- North West: 4%
- Yorkshire and the Humber: 2%
- East Midlands: 12%
- West Midlands: 44%
- East of England: 8%
- London: 14%
- South East: 11%
- South West: 2%
- Wales: 1%
Who gets in
Based on about 205 students who started, across similar courses at this university
- A levels: 79%
- A degree: 4%
- Other HE qualification: 17%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Business Economics – 30 credits
- International Business Environment – 30 credits
- Marketing Essentials – 30 credits
- Evolution of Fashion Landscapes – 30 credits
- Research Methods and Applications – 30 credits
- Digital Consumer Insights and Big Data – 30 credits
- Sustainable Fashion Supply Chain Management – 30 credits
- Creative Storytelling and Fashion Campaigns – 30 credits
- Applied Business Project – 30 credits
- Strategic Brand Management – 30 credits
- Fashion Futures and Entrepreneurship – 30 credits
- Experiential Marketing for Fashion – 30 credits
Questions about this course
How much do graduates of BA International Fashion Management and Marketing at Coventry University earn?
The median salary is £25,000 after 15 months, £22,000 after 3 years, £27,500 after 5 years. After five years the middle half of graduates earn between £22,500 and £34,000. The £27,500 median after five years is £4,000 less than the UK median for Marketing.
What do graduates of BA International Fashion Management and Marketing at Coventry University do next?
83% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA International Fashion Management and Marketing at Coventry University?
87% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA International Fashion Management and Marketing at Coventry University?
The typical offer is BBB at A level, or 27 points in the IB. The average entrant had 116 UCAS points.
Is BA International Fashion Management and Marketing at Coventry University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA International Fashion Management and Marketing at Coventry University include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA International Fashion Management and Marketing at Coventry University?
73% of students continued into their second year, and 12% left higher education.