BA Events Management
About this course
BA (Hons) in Events Management, combining business management principles with specialist event planning modules. Core topics include Project Management, Data Analysis, Research Methods, Entrepreneurship, and Human Behaviour. The course includes a sandwich year option, and students complete an Applied Project as a research investigation, consultancy-style project, or management simulation. Previous students have gained work experience with venues and agencies including the NEC, CBS Arena, and TFI Lodestar.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: BBC IB: 24 points
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What students say
Based on about 48 final-year students who answered, across similar courses at this university
- Teaching on my course: 98%
- Learning opportunities: 95%
- Assessment and feedback: 95%
- Academic support: 97%
- Organisation and management: 94%
- Learning resources: 96%
- Student voice: 95%
Do students stay on the course?
Based on about 150 students who started, across similar courses at this university
- Continued on course: 44%
- Gained a higher qualification: 10%
- Left higher education: 35%
- Moved to a lower qualification: 11%
What graduates do next
Based on about 13 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 70%
- Working and studying: 5%
- Unemployed: 10%
Most common jobs
- Elementary occupations: 30%
- Artistic, literary and media occupations: 15%
- Managers, directors and senior officials: 5%
- Administrative occupations: 5%
- Business and public service associate professionals: 5%
- Find their work meaningful: 65%
- Feel on track for their future plans: 50%
- Use what they learnt on the course: 65%
Where graduates work (5 years on)
Based on about 105 graduates, across similar courses at this university
- North West: 4%
- Yorkshire and the Humber: 4%
- East Midlands: 8%
- West Midlands: 35%
- East of England: 12%
- London: 21%
- South East: 12%
- South West: 5%
- Wales: 1%
Who gets in
Based on about 190 students who started, across similar courses at this university
- A levels: 82%
- Access course: 1%
- A degree: 3%
- Other HE qualification: 14%
- No formal qualifications: 1%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Marketing, Digital and Social Media – 30 credits
- People and Organisations – 30 credits
- Analytics for Decision-Making – 30 credits
- Responsible Management, Sustainability and Entrepreneurship – 30 credits
- Research and Insight – 30 credits
- Operations Management in Sport and Events – 30 credits
- Project Management in Events and Sport – 30 credits
- Immersive Experience Design – 30 credits
- PR and Event Marketing – 30 credits
- Strategic Management and Marketing in Sport and Events – 30 credits
- Events Bidding and Impacts – 30 credits
- Applied Project – 30 credits
Questions about this course
How much do graduates of BA Events Management at Coventry University earn?
The median salary is £25,000 after 15 months, £24,000 after 3 years, £30,500 after 5 years. After five years the middle half of graduates earn between £23,500 and £39,000. The £30,500 median after five years is £4,000 more than the UK median for Tourism, transport and travel.
What do graduates of BA Events Management at Coventry University do next?
75% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Events Management at Coventry University?
98% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Events Management at Coventry University?
The typical offer is BBC at A level, or 24 points in the IB. The average entrant had 90 UCAS points.
Is BA Events Management at Coventry University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA Events Management at Coventry University include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Events Management at Coventry University?
44% of students continued into their second year, and 35% left higher education.