BSc Digital Marketing and Analytics
About this course
BSc (Hons) in Digital Marketing and Analytics, combining marketing practice with data-driven insight. Core topics include Data Analysis, Research Methods, Marketing, and Critical & Analytical Thinking. The programme covers AI-powered tools for content creation and automation, and digital consumer behaviour through big data analysis. A final-year Applied Business Project involves tackling real-world business challenges through applied research.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: BBB IB: 27 points
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What students say
Based on about 56 final-year students who answered, across similar courses at this university
- Teaching on my course: 90%
- Learning opportunities: 92%
- Assessment and feedback: 88%
- Academic support: 90%
- Organisation and management: 86%
- Learning resources: 88%
- Student voice: 79%
Do students stay on the course?
Based on about 230 students who started, across similar courses at this university
- Continued on course: 19%
- Gained a higher qualification: 57%
- Left higher education: 19%
- Moved to a lower qualification: 5%
What graduates do next
Based on about 15 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 80%
- Working and studying: 10%
- Unemployed: 10%
Most common jobs
- Business and public service associate professionals: 60%
- Sales occupations: 15%
- Administrative occupations: 5%
- Sports and fitness occupations: 5%
- Leisure, travel and related personal service occupations: 5%
- Find their work meaningful: 70%
- Feel on track for their future plans: 40%
- Use what they learnt on the course: 50%
Where graduates work (5 years on)
Based on about 145 graduates, across similar courses at this university
- North West: 5%
- Yorkshire and the Humber: 1%
- East Midlands: 7%
- West Midlands: 27%
- East of England: 12%
- London: 31%
- South East: 14%
- South West: 2%
- Wales: 1%
Who gets in
Based on about 200 students who started, across similar courses at this university
- A levels: 38%
- A degree: 5%
- Other HE qualification: 57%
- Other qualifications: 1%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Business Economics – 30 credits
- International Business Environment – 30 credits
- Marketing Essentials – 30 credits
- Digital Technology and Business Decision Making – 30 credits
- Research Methods and Applications – 30 credits
- Digital Consumer Insights and Big Data – 30 credits
- Strategic Marketing Management – 30 credits
- Brand Voice and Digital Storytelling – 30 credits
- Applied Business Project – 30 credits
- Data-Driven Marketing and Analytics – 30 credits
- AI-Powered Marketing and the Future of Work – 30 credits
- Digital Marketing for a Sustainable Future– 30 credits
Questions about this course
How much do graduates of BSc Digital Marketing and Analytics at Coventry University earn?
The median salary is £26,500 after 15 months, £26,000 after 3 years, £33,000 after 5 years. After five years the middle half of graduates earn between £25,500 and £43,500. The £33,000 median after five years is £1,500 more than the UK median for Marketing.
What do graduates of BSc Digital Marketing and Analytics at Coventry University do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Digital Marketing and Analytics at Coventry University?
90% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Digital Marketing and Analytics at Coventry University?
The typical offer is BBB at A level, or 27 points in the IB. The average entrant had 93 UCAS points.
Is BSc Digital Marketing and Analytics at Coventry University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BSc Digital Marketing and Analytics at Coventry University include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BSc Digital Marketing and Analytics at Coventry University?
19% of students continued into their second year, and 19% left higher education.