BA Business Management
About this course
BA in Innovation, combining business with sustainability and responsible management. Core topics include Marketing, Data Analysis, Research Methods, Project Management, Entrepreneurship, and Design & Creative Practice. The course offers a sandwich year with a professional placement or study-abroad option, and includes a final-year Applied Project module. The curriculum is guided by the UN Principles for Responsible Management Education (PRME).
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: BBC IB: 28 points
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What students say
Based on about 44 final-year students who answered
- Teaching on my course: 91%
- Learning opportunities: 88%
- Assessment and feedback: 90%
- Academic support: 85%
- Organisation and management: 84%
- Learning resources: 94%
- Student voice: 84%
Do students stay on the course?
Based on about 430 students who started
- Continued on course: 20%
- Left higher education: 60%
- Moved to a lower qualification: 20%
What graduates do next
Based on about 27 graduates who answered (a small group: a rough guide only)
- Working: 75%
- Working and studying: 10%
- Unemployed: 10%
Most common jobs
- Business and public service associate professionals: 15%
- Sales occupations: 15%
- Elementary occupations: 15%
- Managers, directors and senior officials: 10%
- Business, Research and Administrative Professionals: 10%
- Find their work meaningful: 80%
- Feel on track for their future plans: 65%
- Use what they learnt on the course: 75%
Where graduates work (5 years on)
Based on about 950 graduates, across similar courses at this university
- North West: 3%
- Yorkshire and the Humber: 1%
- East Midlands: 6%
- West Midlands: 37%
- East of England: 9%
- London: 29%
- South East: 11%
- South West: 2%
- Wales: 1%
Who gets in
Based on about 105 students who started
- A levels: 88%
- A degree: 4%
- Other HE qualification: 8%
- Other qualifications: 1%
Accreditation & quality ratings
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Marketing, Digital and Social Media – 30 credits
- People and Organisations – 30 credits
- Analytics for Decision-Making – 30 credits
- Responsible Management, Sustainability and Entrepreneurship – 30 credits
- Research and Insight – 30 credits
- Data Driven Resource Management – 30 credits
- Economy, Society and Environment – 30 credits
- Managing and Leading People in a Global Context – 30 credits
- Applied Project – 30 credits
- Transformation Strategy– 30 credits
- Critical Issues in Globalisation – 30 credits
- Optional modules
Questions about this course
How much do graduates of BA Business Management at Coventry University earn?
The median salary is £28,000 after 15 months, £25,000 after 3 years, £31,500 after 5 years. After five years the middle half of graduates earn between £24,500 and £41,500.
What do graduates of BA Business Management at Coventry University do next?
85% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Business Management at Coventry University?
91% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Business Management at Coventry University?
The typical offer is BBC at A level, or 28 points in the IB. The average entrant had 108 UCAS points.
Does BA Business Management at Coventry University include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Business Management at Coventry University?
20% of students continued into their second year, and 60% left higher education.