BA Business and Marketing
About this course
BA in Business and Marketing, combining business management with marketing. Core topics include Data Analysis, Research Methods, Project Management, Marketing, Entrepreneurship, and Human Behaviour. A sandwich year option provides an industry placement, and the course concludes with an Applied Project addressing a real-world business issue.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: BBC IB: 24 points
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What students say
Based on about 23 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 88%
- Learning opportunities: 95%
- Assessment and feedback: 92%
- Academic support: 90%
- Organisation and management: 87%
- Learning resources: 89%
- Student voice: 82%
Do students stay on the course?
Based on about 65 students who started
- Continued on course: 41%
- Gained a higher qualification: 2%
- Left higher education: 40%
- Moved to a lower qualification: 17%
What graduates do next
Based on about 15 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 80%
- Working and studying: 10%
- Unemployed: 10%
Most common jobs
- Business and public service associate professionals: 24%
- Administrative occupations: 19%
- Managers, directors and senior officials: 10%
- Sales occupations: 9%
- Elementary occupations: 6%
- Find their work meaningful: 70%
- Feel on track for their future plans: 40%
- Use what they learnt on the course: 50%
Where graduates work (5 years on)
Based on about 145 graduates, across similar courses at this university
- North West: 5%
- Yorkshire and the Humber: 1%
- East Midlands: 7%
- West Midlands: 27%
- East of England: 12%
- London: 31%
- South East: 14%
- South West: 2%
- Wales: 1%
Who gets in
Based on about 35 students who started
- A levels: 80%
- A degree: 5%
- Other HE qualification: 20%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Marketing, Digital and Social Media – 30 credits
- People and Organisations – 30 credits
- Analytics for Decision-Making – 30 credits
- Responsible Management, Sustainability and Entrepreneurship – 30 credits
- Research and Insight – 30 credits
- Consumer Behaviour – 30 credits
- Integrated Marketing Communications – 30 credits
- Value Through Innovation – 30 credits
- Sustainable Marketing Management – 30 credits
- Applied Project – 30 credits
- Corporate Identity and Reputation – 30 credits
- Global Marketing – 30 credits
Questions about this course
How much do graduates of BA Business and Marketing at Coventry University earn?
The median salary is £26,500 after 15 months, £26,000 after 3 years, £33,000 after 5 years. After five years the middle half of graduates earn between £25,500 and £43,500. The £33,000 median after five years is £1,000 more than the UK median for Business studies.
What do graduates of BA Business and Marketing at Coventry University do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Business and Marketing at Coventry University?
88% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Business and Marketing at Coventry University?
The typical offer is BBC at A level, or 24 points in the IB. The average entrant had 103 UCAS points.
Is BA Business and Marketing at Coventry University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA Business and Marketing at Coventry University include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Business and Marketing at Coventry University?
41% of students continued into their second year, and 40% left higher education.