Business Administration BBA (Hons)
About this course
The Bachelor of Business Administration BBA (Hons), a business degree focused on organisational management, strategy, and operational practices. Core topics include Data Analysis, Research Methods, Project Management, Entrepreneurship, Human Behaviour, and Design & Creative Practice. Students can choose to undertake an optional placement year or a year abroad. The first year covers management theories, marketing concepts, and analytics through compulsory modules such as People and Organisations, Marketing, Digital and Social Media, Analytics for Decision-Making, and Responsible Management, Sustainability and Entrepreneurship. The second year examines investigation methods and resource allocation via modules including Research and Insight, Data Driven Resource Management, Global Operations and Supply Chain, and Exploring Strategy. The final year addresses project execution and digital change through Design Thinking and Project Management, Applied Project, Digital Transformation, and Global Logistics Management.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: BBC IB: 24 points
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What students say
Based on about 18 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 94%
- Learning opportunities: 90%
- Assessment and feedback: 90%
- Academic support: 90%
- Organisation and management: 88%
- Learning resources: 95%
- Student voice: 84%
Do students stay on the course?
Based on about 105 students who started
- Continued on course: 23%
- Gained a higher qualification: 1%
- Left higher education: 57%
- Moved to a lower qualification: 19%
What graduates do next
Based on about 6 graduates who answered (a small group: a rough guide only)
- Working: 75%
- Working and studying: 10%
- Unemployed: 15%
Most common jobs
- Administrative occupations: 20%
- Sales occupations: 20%
- Finance Professionals: 10%
- Business and Financial Project Management Professionals: 10%
- Media Professionals: 10%
- Find their work meaningful: 65%
- Feel on track for their future plans: 70%
- Use what they learnt on the course: 60%
Where graduates work (5 years on)
Based on about 135 graduates, across similar courses at this university
- North East: 1%
- North West: 3%
- Yorkshire and the Humber: 1%
- East Midlands: 3%
- West Midlands: 31%
- East of England: 9%
- London: 37%
- South East: 12%
- South West: 1%
- Wales: 1%
Who gets in
Based on about 35 students who started
- A levels: 90%
- Other HE qualification: 10%
Accreditation & quality ratings
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- People and Organisations – 30 credits
- Marketing, Digital and Social Media – 30 credits
- Analytics for Decision-Making – 30 credits
- Responsible Management, Sustainability and Entrepreneurship – 30 credits
- Research and Insight – 30 credits
- Data Driven Resource Management – 30 credits
- Global Operations and Supply Chain – 30 credits
- Exploring Strategy – 30 credits
- Design Thinking and Project Management – 30 credits
- Applied Project – 30 credits
- Digital Transformation – 30 credits
- Global Logistics Management – 30 credits
Questions about this course
How much do graduates of Business Administration BBA (Hons) at Coventry University earn?
The median salary is £28,000 after 15 months, £27,500 after 3 years, £33,000 after 5 years. After five years the middle half of graduates earn between £25,500 and £43,500. The £33,000 median after five years is £1,000 more than the UK median for Business studies.
What do graduates of Business Administration BBA (Hons) at Coventry University do next?
85% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on Business Administration BBA (Hons) at Coventry University?
94% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for Business Administration BBA (Hons) at Coventry University?
The typical offer is BBC at A level, or 24 points in the IB. The average entrant had 135 UCAS points.
Does Business Administration BBA (Hons) at Coventry University include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on Business Administration BBA (Hons) at Coventry University?
23% of students continued into their second year, and 57% left higher education.