BA Communication, PR and Advertising
City St George's, University of London
About this course
BA in Communication, PR and Advertising, a media and public relations degree focused on contemporary communication, advertising strategies, and digital content creation. Core topics include Statistics, Research Methods, and Marketing. Students can choose to undertake an optional placement year or spend a year abroad. The first year covers media and communication forms through compulsory modules such as Understanding Media and Communication, Researching Media and Communication, Working with Words, and Introduction to Marketing and Advertising. The second year explores creative industries and consumer culture via Public Relations, Working and Managing in the Creative Industries, Digital Distribution and Platforms, and Advertising and Consumer Culture. The final year involves advanced professional practice and independent work through Final Year Project, Freelancing and Entrepreneurialism in Culture and Creative Industries, Creative Advertising, and Specialist Public Relations.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: BBC IB: 29 points overall. A minimum of 5 in Standard Level English and a minimum of 4 in Standard Level Mathematics will be required.
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What students say
Based on about 46 final-year students who answered, across similar courses at this university
- Teaching on my course: 87%
- Learning opportunities: 85%
- Assessment and feedback: 82%
- Academic support: 92%
- Organisation and management: 82%
- Learning resources: 88%
- Student voice: 86%
Do students stay on the course?
Based on about 15 students who started, across similar courses at this university (a small group: a rough guide only)
- Continued on course: 90%
- Left higher education: 10%
What graduates do next
Based on about 8 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 80%
- Working and studying: 10%
- Unemployed: 5%
Most common jobs
- Media Professionals: 20%
- Artistic, literary and media occupations: 15%
- Leisure, travel and related personal service occupations: 10%
- Sales occupations: 10%
- Managers, directors and senior officials: 10%
- Find their work meaningful: 90%
- Feel on track for their future plans: 65%
- Use what they learnt on the course: 65%
Where graduates work (5 years on)
Based on about 55 graduates, across similar courses at this university
- North West: 4%
- East Midlands: 2%
- West Midlands: 2%
- East of England: 13%
- London: 72%
- South East: 6%
- South West: 2%
Who gets in
Based on about 95 students who started
- A levels: 80%
- Baccalaureate: 6%
- Foundation course: 8%
- Other HE qualification: 5%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Bronze for student experience, Gold for student outcomes.
Modules
- Understanding Media and Communication
- Researching Media and Communication
- Working with Words
- Creativity and Social Justice
- Media and Communication Audiences
- Introduction to Marketing and Advertising
- Digital Content Creation
- Public Relations*
- Working and Managing in the Creative Industries*
- Digital Distribution and Platforms*
- Media Economics and Regulation*
- Advertising and Consumer Culture*
- Strategic and Marketing Communication*
- Media, Theory and Society
- Writing for Media and Communication
- Podcasting
- Digital Storytelling
- Micro-placements
- Final Year Project*
- Freelancing and Entrepreneurialism in Culture and Creative Industries*
- Creative Advertising*
- Specialist Public Relations*
- Social Media Marketing*
- Analytics and User Experience
- Stardom and Influencer Culture
- Fashion and Lifestyle Journalism
- Media Law
- Micro-Placement
- Industry Project
Questions about this course
How much do graduates of BA Communication, PR and Advertising at City St George's, University of London earn?
The median salary is £27,000 after 15 months, £28,000 after 3 years, £35,500 after 5 years. After five years the middle half of graduates earn between £28,500 and £45,000. The £35,500 median after five years is £5,500 more than the UK median for Publicity studies.
What do graduates of BA Communication, PR and Advertising at City St George's, University of London do next?
85% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Communication, PR and Advertising at City St George's, University of London?
87% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Communication, PR and Advertising at City St George's, University of London?
The typical offer is BBC at A level, or 29 points in the IB. The average entrant had 109 UCAS points.
Does BA Communication, PR and Advertising at City St George's, University of London include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Communication, PR and Advertising at City St George's, University of London?
90% of students continued into their second year, and 10% left higher education.