BSc Business with Marketing
City St George's, University of London
About this course
BSc in Innovation and Marketing. Core topics include Marketing, Entrepreneurship, Financial Analysis, Research Methods, Data Analysis, and Statistics. The course is one of the pathways within the Business Management degree cluster. A placement year option extends the programme to four years.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: AAA Grade 4 (C) in GCSE English Language or English Literature and grade 6 (B) in GCSE Maths IB: 35 points overall with Higher Level 4 / Standard Level 5 in Mathematics and English
See the highest paying Business & Accounting degrees in the UK →
What students say
Based on about 19 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 79%
- Learning opportunities: 84%
- Assessment and feedback: 66%
- Academic support: 87%
- Organisation and management: 74%
- Learning resources: 83%
- Student voice: 76%
Do students stay on the course?
Based on about 50 students who started
- Continued on course: 90%
- Left higher education: 10%
What graduates do next
Based on about 5 graduates who answered (a small group: a rough guide only)
- Working: 65%
- Working and studying: 20%
- Unemployed: 20%
Most common jobs
- Finance Professionals: 38%
- Business and public service associate professionals: 20%
- Business, Research and Administrative Professionals: 10%
- Managers, directors and senior officials: 6%
- Administrative occupations: 5%
- Find their work meaningful: 85%
- Feel on track for their future plans: 78%
- Use what they learnt on the course: 60%
Where graduates work (5 years on)
Based on about 335 graduates, across similar courses at this university
- North West: 1%
- Yorkshire and the Humber: 1%
- East Midlands: 2%
- West Midlands: 5%
- East of England: 10%
- London: 70%
- South East: 9%
- South West: 1%
Who gets in
Based on about 65 students who started
- A levels: 38%
- Baccalaureate: 14%
- Foundation course: 47%
- Other HE qualification: 2%
Accreditation & quality ratings
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
- Accredited by the Chartered Institute of Management Accountants (CIMA) for the purpose of exemption from some professional examinations through the Accredited degree accelerated route.
- Accredited by the EFMD Quality Improvement System.
TEF 2023 (whole university): Silver overall, Bronze for student experience, Gold for student outcomes.
Modules
- Introduction to management
- Business economics
- Critical Analysis for Business
- Quantitative methods and analytics
- Operations and supply chain management
- Financial and management accounting 1
- Fundamentals of marketing
- Management lab and business skills
- Technology and innovation management
- Introduction to entrepreneurship
- Introduction to finance
- Human resources management
- Business strategy analysis
- Consumer behaviour
- Branding and communications
- International Business Environment
- International Marketing
- Management Science
- Managing for Social Purpose
- Marketing Strategy
- Micro-Placements
- Campaigning for Social Change
- Self-Development: Critical Analysis 2
- Final-year project or corporate responsibility project
- Business in society
- Advanced Market Research Methods
- Research methods and data analysis
- Corporate Finance
- International Business Strategy
- Advanced Management Practice
- Bank Strategy & Management
- Behavioural Decision Making
- Change Management
- Climate Change and its impact on the World Economy
- Corporate Governance
- AI, Creativity and Innovation
- Digital & Social Media Marketing
- Emerging Markets
- New Product Development
- Social Enterprise
- Strategy 2
- Ethical Decision-Making in Business
- Mentoring and Coaching for Leadership
- Micro-Placements
- Science, Technology and Society
- Start ups in Latin America: Practice online
- Equality, Diversity, and Inclusion
- Virtual Organisations
Questions about this course
How much do graduates of BSc Business with Marketing at City St George's, University of London earn?
The median salary is £34,000 after 15 months, £38,500 after 3 years, £52,500 after 5 years. After five years the middle half of graduates earn between £39,500 and £68,500.
What do graduates of BSc Business with Marketing at City St George's, University of London do next?
80% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Business with Marketing at City St George's, University of London?
79% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Business with Marketing at City St George's, University of London?
The typical offer is AAA at A level, or 35 points in the IB. The average entrant had 160 UCAS points.
Is BSc Business with Marketing at City St George's, University of London accredited?
Yes. Accredited by the Association to Advance Collegiate Schools of Business (AACSB). Accredited by the Chartered Institute of Management Accountants (CIMA) for the purpose of exemption from some professional examinations through the Accredited degree accelerated route. Accredited by the EFMD Quality Improvement System.
Does BSc Business with Marketing at City St George's, University of London include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BSc Business with Marketing at City St George's, University of London?
90% of students continued into their second year, and 10% left higher education.