BSc Business Management, Digital Innovation and Entrepreneurship
City St George's, University of London
About this course
BSc in Innovation, combining business management with digital and technological enterprise. Core topics include Data Analysis, Statistics, Accounting, Marketing, Entrepreneurship, and Design & Creative Practice. A four-year placement year option is available, and an Accenture School of Tech module offers training in cloud technology and consultancy.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: AAA Grade 4 (C) in GCSE English Language or English Literature and grade 6 (B) in GCSE Maths IB: 35 points overall with Higher Level 4 / Standard Level 5 in Mathematics and English
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What students say
Based on about 70 final-year students who answered
- Teaching on my course: 84%
- Learning opportunities: 83%
- Assessment and feedback: 72%
- Academic support: 82%
- Organisation and management: 77%
- Learning resources: 85%
- Student voice: 73%
Do students stay on the course?
Based on about 100 students who started
- Continued on course: 85%
- Left higher education: 15%
What graduates do next
Based on about 88 graduates who answered, across similar courses at this university
- Working: 65%
- Working and studying: 16%
- Further study: 5%
- Unemployed: 9%
Most common jobs
- Finance Professionals: 38%
- Business and public service associate professionals: 20%
- Business, Research and Administrative Professionals: 10%
- Managers, directors and senior officials: 6%
- Administrative occupations: 5%
- Find their work meaningful: 85%
- Feel on track for their future plans: 78%
- Use what they learnt on the course: 60%
Where graduates work (5 years on)
Based on about 335 graduates, across similar courses at this university
- North West: 1%
- Yorkshire and the Humber: 1%
- East Midlands: 2%
- West Midlands: 5%
- East of England: 10%
- London: 70%
- South East: 9%
- South West: 1%
Who gets in
Based on about 90 students who started
- A levels: 28%
- Baccalaureate: 22%
- Access course: 1%
- Foundation course: 49%
Accreditation & quality ratings
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
- Accredited by the Chartered Institute of Management Accountants (CIMA) for the purpose of exemption from some professional examinations through the Accredited degree accelerated route.
- Accredited by the EFMD Quality Improvement System.
TEF 2023 (whole university): Silver overall, Bronze for student experience, Gold for student outcomes.
Modules
- Introduction to management
- Business economics
- Critical Analysis for Business
- Quantitative methods and analytics
- Operations and supply chain management
- Financial and management accounting 1
- Fundamentals of marketing
- Management lab and business skills
- Technology and innovation management
- Introduction to entrepreneurship
- Introduction to finance
- Human resources management
- Business strategy analysis
- Digital business
- Economics for digital business
- Financial and Management Accounting 2
- Intellectual Property Management
- Introduction to Business Law
- Management Science
- Managing for Social Purpose
- Marketing Strategy
- Micro-Placements
- Campaigning for Social Change
- Financial and Business Analytics
- Accenture School of Tech: Building skills in Tech transformation, Cloud and Consultancy
- Final-year project or corporate responsibility project
- Business in society
- New venture creation
- Research methods and data analysis
- Advanced Management Practice
- AI, Creativity and Innovation
- Behavioural Decision Making
- Climate Change and its impact on the World Economy
- Design Thinking for the Digital Age
- Digital & Social Media Marketing
- Ethical Decision-Making in Business
- Equality, Diversity and Inclusion
- Mergers & Acquisitions
- New Product Development
- Social Enterprise
- Mentoring and Coaching for Leadership
- Micro-Placements
- Science, Technology and Society
- Start ups in Latin America: Practice online
- Strategic Supply Chain Design
- Virtual Organisations
Questions about this course
How much do graduates of BSc Business Management, Digital Innovation and Entrepreneurship at City St George's, University of London earn?
The median salary is £34,000 after 15 months, £38,500 after 3 years, £52,500 after 5 years. After five years the middle half of graduates earn between £39,500 and £68,500.
What do graduates of BSc Business Management, Digital Innovation and Entrepreneurship at City St George's, University of London do next?
86% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Business Management, Digital Innovation and Entrepreneurship at City St George's, University of London?
84% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Business Management, Digital Innovation and Entrepreneurship at City St George's, University of London?
The typical offer is AAA at A level, or 35 points in the IB. The average entrant had 163 UCAS points.
Is BSc Business Management, Digital Innovation and Entrepreneurship at City St George's, University of London accredited?
Yes. Accredited by the Association to Advance Collegiate Schools of Business (AACSB). Accredited by the Chartered Institute of Management Accountants (CIMA) for the purpose of exemption from some professional examinations through the Accredited degree accelerated route. Accredited by the EFMD Quality Improvement System.
Does BSc Business Management, Digital Innovation and Entrepreneurship at City St George's, University of London include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BSc Business Management, Digital Innovation and Entrepreneurship at City St George's, University of London?
85% of students continued into their second year, and 15% left higher education.