BA Marketing
About this course
BA (Hons) Marketing. Core topics include Marketing, Data Analysis, Research Methods, Financial Analysis, Entrepreneurship, and Artificial Intelligence & Machine Learning. The programme holds Chartered Institute of Marketing (CIM) accreditation, granting exemptions from select CIM Certificate in Professional Marketing exams. An optional sandwich placement year includes 270 hours of organisational experience, and the degree concludes with an independent research project.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS tariff: 104 tariff points from A levels or combination with Extended Project / BTEC / Cambridge Technical. A level: BCC BTEC/Cambridge Technical: DMM IB: 28 points
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What students say
Based on about 8 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 88%
- Learning opportunities: 87%
- Assessment and feedback: 88%
- Academic support: 88%
- Organisation and management: 83%
- Learning resources: 89%
- Student voice: 83%
Do students stay on the course?
Based on about 10 students who started (a small group: a rough guide only)
- Continued on course: 85%
- Gained a higher qualification: 10%
- Left higher education: 10%
What graduates do next
Based on about 7 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 80%
- Working and studying: 10%
- Unemployed: 10%
Most common jobs
- Business and public service associate professionals: 30%
- Administrative occupations: 20%
- Managers, directors and senior officials: 20%
- Customer service occupations: 10%
- Business, Research and Administrative Professionals: 10%
- Find their work meaningful: 70%
- Feel on track for their future plans: 55%
- Use what they learnt on the course: 40%
Where graduates work (5 years on)
Based on about 190 graduates, across similar courses at this university
- North West: 2%
- Yorkshire and the Humber: 1%
- East Midlands: 1%
- West Midlands: 2%
- East of England: 9%
- London: 15%
- South East: 67%
- South West: 3%
- Wales: 2%
Who gets in
Based on about 10 students who started (a small group: a rough guide only)
- A levels: 90%
- Other HE qualification: 10%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Introduction to Critical Business Competencies
- Marketing Principles and Practice
- Management and Organisational Behaviour
- Technology in Business
- Sustainable and Innovative Entrepreneur
- Consumer Psychology
- Marketing Communications and Branding
- Leadership and Leading People
- Digital Marketing and Social Media
- Business Finance and Data Analysis
- Project Management
- Professional Graduate
- Contemporary Issues in Marketing
- Professional Practice
- Research Project
- Strategic Marketing Management in a Global Environment
- Entrepreneurship
- Ethics and Corporate Social Responsibility
- Global Business Today
- Psychology in Context: Cultural Psychology
- Strategic Management
Questions about this course
How much do graduates of BA Marketing at University of Chichester earn?
The median salary is £25,000 after 15 months, £24,000 after 3 years, £31,000 after 5 years. After five years the middle half of graduates earn between £25,000 and £40,000. The £31,000 median after five years is £500 less than the UK median for Marketing.
What do graduates of BA Marketing at University of Chichester do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Marketing at University of Chichester?
88% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Marketing at University of Chichester?
The typical offer is BCC at A level, or 28 points in the IB. The average entrant had 121 UCAS points.
Is BA Marketing at University of Chichester accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA Marketing at University of Chichester include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Marketing at University of Chichester?
85% of students continued into their second year, and 10% left higher education.