BA Marketing
About this course
BA (Hons) in Marketing. Core topics include Marketing, Statistics, Research Methods, Entrepreneurship, Artificial Intelligence & Machine Learning, Ethics & Professional Practice, and Global & Comparative Perspective. The programme holds accreditation from the Chartered Institute of Marketing. Students may undertake a five-week work placement and complete a supervised final-year research project.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS points: 112 points A level: Typical offer – BCC-BBC IB: 28 points
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What students say
Based on about 25 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 93%
- Learning opportunities: 91%
- Assessment and feedback: 90%
- Academic support: 94%
- Organisation and management: 93%
- Learning resources: 88%
- Student voice: 88%
Do students stay on the course?
Based on about 45 students who started, across similar courses at this university
- Continued on course: 75%
- Left higher education: 20%
- Moved to a lower qualification: 5%
What graduates do next
Based on about 11 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 90%
- Working and studying: 5%
- Further study: 5%
Most common jobs
- Business and public service associate professionals: 50%
- Elementary occupations: 20%
- Skilled trades occupations: 5%
- Managers, directors and senior officials: 5%
- Business, Research and Administrative Professionals: 5%
- Find their work meaningful: 90%
- Feel on track for their future plans: 90%
- Use what they learnt on the course: 70%
Where graduates work (5 years on)
Based on about 55 graduates, across similar courses at this university
- North East: 1%
- North West: 47%
- Yorkshire and the Humber: 5%
- West Midlands: 17%
- East of England: 1%
- London: 10%
- South East: 5%
- Wales: 11%
- Scotland: 2%
- Northern Ireland: 1%
Who gets in
Based on about 45 students who started, across similar courses at this university
- A levels: 90%
- Other HE qualification: 5%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Introduction to Business Principles and Skills
- Essentials of Marketing
- Business in a Global World
- Practical Marketing
- Marketing Experience
- Marketing Trends
- The Creative Marketer
- Spanish: Communication in Practice
- French: Intermediate Language Development
- Spanish: Intermediate Language Development
- Chinese: Intermediate Language Development
- German: Communication in Practice
- French: Communication in Practice
- Subsidiary Language
- The Customer Journey
- International Marketing
- Social Media Marketing
- People Management
- The Marketing Agency
- Chester Business School Work Placement
- Upper Intermediate Language Development and Global Employability
- Advanced Language Development and Global Sustainability
- Post Beginner Language Development and Global Cultures
- Experiential Overseas Learning
- Developing Intercultural Literacy and Cross-Cultural Skills
- Industry Placement Year
- Study Abroad Immersive Year
- Strategic Marketing
- Brand Management
- Marketing Communications in a Digital Era
- Sustainable Marketing
- Digital Disruption
- Dissertation
- Negotiated Project
- Project Management
Questions about this course
How much do graduates of BA Marketing at University of Chester earn?
The median salary is £24,000 after 15 months, £22,500 after 3 years, £26,500 after 5 years. After five years the middle half of graduates earn between £22,500 and £33,000. The £26,500 median after five years is £5,000 less than the UK median for Marketing.
What do graduates of BA Marketing at University of Chester do next?
100% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Marketing at University of Chester?
93% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Marketing at University of Chester?
The typical offer is BCC at A level, or 28 points in the IB. The average entrant had 118 UCAS points.
Is BA Marketing at University of Chester accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA Marketing at University of Chester include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Marketing at University of Chester?
75% of students continued into their second year, and 20% left higher education.