BA International Tourism Management and Marketing
About this course
BA (Hons) International Tourism Management, combining tourism management and marketing management. Core topics include Marketing, Statistics, Project Management, Entrepreneurship, Artificial Intelligence & Machine Learning, and Policy Analysis. The programme includes a five-week work placement and an optional industry placement year, with study-abroad opportunities and language modules in French, Spanish, German, or Chinese. Students undertake an individual practitioner project.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS points: 112 points A level: Typical offer – BCC-BBC IB: 28 points
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What students say
Based on about 19 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 82%
- Learning opportunities: 90%
- Assessment and feedback: 86%
- Academic support: 95%
- Organisation and management: 89%
- Learning resources: 85%
- Student voice: 86%
Do students stay on the course?
Based on about 30 students who started, across similar courses at this university
- Continued on course: 85%
- Left higher education: 10%
- Moved to a lower qualification: 5%
What graduates do next
Based on about 10 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 85%
- Working and studying: 10%
Most common jobs
- Business and public service associate professionals: 50%
- Elementary occupations: 20%
- Managers, directors and senior officials: 5%
- Skilled trades occupations: 5%
- Process, plant and machine operatives: 5%
- Find their work meaningful: 85%
- Feel on track for their future plans: 75%
- Use what they learnt on the course: 70%
Where graduates work (5 years on)
Based on about 120 graduates, across similar courses at this university
- North East: 1%
- North West: 50%
- Yorkshire and the Humber: 6%
- East Midlands: 4%
- West Midlands: 14%
- East of England: 2%
- London: 5%
- South East: 4%
- South West: 1%
- Wales: 11%
- Scotland: 1%
- Northern Ireland: 1%
Who gets in
Based on about 35 students who started, across similar courses at this university
- A levels: 90%
- Other HE qualification: 5%
- Other qualifications: 5%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Introduction to Business Principles and Skills
- Essentials of Marketing
- Originating a Practitioner Project
- International Tourism Concepts and Practice
- Marketing Experience
- Marketing Trends
- Experience Design in Events and Tourism
- Spanish: Communication in Practice
- French: Intermediate Language Development
- Spanish: Intermediate Language Development
- Chinese: Intermediate Language Development
- German: Communication in Practice
- French: Communication in Practice
- Subsidiary Language
- Global Tourism Development
- International Marketing
- Social Media Marketing
- Chester Business School Work Placement
- The Marketing Agency
- Upper Intermediate Language Development and Global Employability
- Advanced Language Development and Global Sustainability
- Post Beginner Language Development and Global Cultures
- Experiential Overseas Learning
- Developing Intercultural Literacy and Cross-Cultural Skills
- Industry Placement Year
- Study Abroad Immersive Year
- Strategic Marketing
- Future Trends and Innovation in Events and Tourism
- Tourism Destination Planning and Management
- Brand Management
- Third Sector Management
- Digital Disruption
- Sustainable Marketing
- Dissertation
- Negotiated Project
Questions about this course
How much do graduates of BA International Tourism Management and Marketing at University of Chester earn?
The median salary is £26,500 after 15 months, £19,500 after 3 years, £25,000 after 5 years. After five years the middle half of graduates earn between £20,000 and £30,500. The £25,000 median after five years is £6,500 less than the UK median for Marketing.
What do graduates of BA International Tourism Management and Marketing at University of Chester do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA International Tourism Management and Marketing at University of Chester?
82% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA International Tourism Management and Marketing at University of Chester?
The typical offer is BCC at A level, or 28 points in the IB. The average entrant had 121 UCAS points.
Does BA International Tourism Management and Marketing at University of Chester include a placement year or year abroad?
The course has an optional year abroad.
How many students continue on BA International Tourism Management and Marketing at University of Chester?
85% of students continued into their second year, and 10% left higher education.