BA Events Management and Marketing
About this course
BA (Hons) in Marketing and International Tourism Management. Core topics include Marketing, Statistics, Project Management, Entrepreneurship, Ethics & Professional Practice, and Global & Comparative Perspective. The course includes a five-week work placement and a practitioner project. Students may also study a modern language alongside their degree.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS points: 112 A level: Typical offer – BCC-BBC IB: 28 points
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What students say
Based on about 19 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 82%
- Learning opportunities: 90%
- Assessment and feedback: 86%
- Academic support: 95%
- Organisation and management: 89%
- Learning resources: 85%
- Student voice: 86%
Do students stay on the course?
Based on about 30 students who started, across similar courses at this university
- Continued on course: 85%
- Left higher education: 10%
- Moved to a lower qualification: 5%
What graduates do next
Based on about 10 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 85%
- Working and studying: 10%
Most common jobs
- Business and public service associate professionals: 50%
- Elementary occupations: 20%
- Skilled trades occupations: 5%
- Managers, directors and senior officials: 5%
- Process, plant and machine operatives: 5%
- Find their work meaningful: 85%
- Feel on track for their future plans: 75%
- Use what they learnt on the course: 70%
Where graduates work (5 years on)
Based on about 120 graduates, across similar courses at this university
- North East: 1%
- North West: 50%
- Yorkshire and the Humber: 6%
- East Midlands: 4%
- West Midlands: 14%
- East of England: 2%
- London: 5%
- South East: 4%
- South West: 1%
- Wales: 11%
- Scotland: 1%
- Northern Ireland: 1%
Who gets in
Based on about 35 students who started, across similar courses at this university
- A levels: 90%
- Other HE qualification: 5%
- Other qualifications: 5%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Introduction to Business Principles and Skills
- Essentials of Marketing
- Originating a Practitioner Project
- Events: Concepts and Practice
- Marketing Experience
- Marketing Trends
- Experience Design in Events and Tourism
- Spanish: Communication in Practice
- French: Intermediate Language Development
- Spanish: Intermediate Language Development
- Chinese: Intermediate Language Development
- German: Communication in Practice
- French: Communication in Practice
- Subsidiary Language
- The Customer Journey
- The Live Event: Project Planning
- Social Media Marketing
- People Management
- Chester Business School Work Placement
- The Marketing Agency
- The Live Event: Production
- Upper Intermediate Language Development and Global Employability
- Advanced Language Development and Global Sustainability
- Post Beginner Language Development and Global Cultures
- Experiential Overseas Learning
- Developing Intercultural Literacy and Cross-Cultural Skills
- Industry Placement Year
- Study Abroad Immersive Year
- Strategic Marketing
- Marketing Communications in a Digital Era
- Virtual and Hybrid Events
- Consultancy for Events and Tourism
- Third Sector Management
- Brand Management
- Sustainable Marketing
- Dissertation
- Negotiated Project
- Future Trends and Innovation in Events and Tourism
Questions about this course
How much do graduates of BA Events Management and Marketing at University of Chester earn?
The median salary is £26,500 after 15 months, £19,500 after 3 years, £25,000 after 5 years. After five years the middle half of graduates earn between £20,000 and £30,500. The £25,000 median after five years is £6,500 less than the UK median for Marketing.
What do graduates of BA Events Management and Marketing at University of Chester do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Events Management and Marketing at University of Chester?
82% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Events Management and Marketing at University of Chester?
The typical offer is BCC at A level, or 28 points in the IB. The average entrant had 121 UCAS points.
Is BA Events Management and Marketing at University of Chester accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA Events Management and Marketing at University of Chester include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Events Management and Marketing at University of Chester?
85% of students continued into their second year, and 10% left higher education.