BA Digital Marketing
About this course
BA (Hons) Marketing, covering both traditional and digital marketing disciplines. Core topics include statistics, research methods, marketing, entrepreneurship, artificial intelligence and machine learning, and global and comparative perspectives. Students may undertake a five-week work placement with a local employer during the course. The final year includes a supervised project on a digital marketing topic chosen by the student.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS points: 112 points A level: Typical offer – BCC-BBC IB: 28 points
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What students say
Based on about 25 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 93%
- Learning opportunities: 91%
- Assessment and feedback: 90%
- Academic support: 94%
- Organisation and management: 93%
- Learning resources: 88%
- Student voice: 88%
Do students stay on the course?
Based on about 15 students who started (a small group: a rough guide only)
- Continued on course: 60%
- Left higher education: 30%
- Moved to a lower qualification: 10%
What graduates do next
Based on about 5 graduates who answered (a small group: a rough guide only)
- Working: 90%
- Further study: 10%
Most common jobs
- Business and public service associate professionals: 50%
- Elementary occupations: 20%
- Business, Research and Administrative Professionals: 10%
- Skilled trades occupations: 10%
- Process, plant and machine operatives: 10%
- Find their work meaningful: 90%
- Feel on track for their future plans: 90%
- Use what they learnt on the course: 70%
Where graduates work (5 years on)
Based on about 55 graduates, across similar courses at this university
- North East: 1%
- North West: 47%
- Yorkshire and the Humber: 5%
- West Midlands: 17%
- East of England: 1%
- London: 10%
- South East: 5%
- Wales: 11%
- Scotland: 2%
- Northern Ireland: 1%
Who gets in
Based on about 10 students who started (a small group: a rough guide only)
- A levels: 90%
- Baccalaureate: 10%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Introduction to Business Principles and Skills
- Essentials of Marketing
- Business in a Global World
- Practical Marketing
- Marketing Experience
- Marketing Trends
- The Creative Marketer
- Spanish: Communication in Practice
- French: Intermediate Language Development
- Spanish: Intermediate Language Development
- Chinese: Intermediate Language Development
- German: Communication in Practice
- French: Communication in Practice
- Subsidiary Language
- The Customer Journey
- Social Media Marketing
- Digital User Experience
- Chester Business School Work Placement
- The Marketing Agency
- Upper Intermediate Language Development and Global Employability
- Advanced Language Development and Global Sustainability
- Post Beginner Language Development and Global Cultures
- Experiential Overseas Learning
- Developing Intercultural Literacy and Cross-Cultural Skills
- Industry Placement Year
- Study Abroad Immersive Year
- Strategic Marketing
- Brand Management
- Marketing Communications in a Digital Era
- Digital Disruption
- Dissertation
- Negotiated Project
Questions about this course
How much do graduates of BA Digital Marketing at University of Chester earn?
The median salary is £24,000 after 15 months, £22,500 after 3 years, £26,500 after 5 years. After five years the middle half of graduates earn between £22,500 and £33,000. The £26,500 median after five years is £5,000 less than the UK median for Marketing.
What do graduates of BA Digital Marketing at University of Chester do next?
100% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Digital Marketing at University of Chester?
93% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Digital Marketing at University of Chester?
The typical offer is BCC at A level, or 28 points in the IB. The average entrant had 124 UCAS points.
Does BA Digital Marketing at University of Chester include a placement year or year abroad?
The course has an optional year abroad.
How many students continue on BA Digital Marketing at University of Chester?
60% of students continued into their second year, and 30% left higher education.