BA Business Management and Marketing
About this course
BA (Hons) Innovation, combining business studies with marketing. Core topics include Marketing, Entrepreneurship, Artificial Intelligence & Machine Learning, Statistics, Design & Creative Practice, and Ethics & Professional Practice. This combined honours degree includes a final-year project and a five-week work placement. Optional language modules and an overseas placement are also available.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS points: 112 A level: Typical offer – BCC-BBC IB: 28 points
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What students say
Based on about 51 final-year students who answered, across similar courses at this university
- Teaching on my course: 85%
- Learning opportunities: 91%
- Assessment and feedback: 88%
- Academic support: 87%
- Organisation and management: 87%
- Learning resources: 90%
- Student voice: 81%
Do students stay on the course?
Based on about 135 students who started, across similar courses at this university
- Continued on course: 75%
- Gained a higher qualification: 4%
- Left higher education: 13%
- Moved to a lower qualification: 8%
What graduates do next
Based on about 25 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 70%
- Working and studying: 10%
- Further study: 5%
- Unemployed: 5%
Most common jobs
- Business and public service associate professionals: 35%
- Elementary occupations: 10%
- Sales occupations: 10%
- Administrative occupations: 10%
- Managers, directors and senior officials: 5%
- Find their work meaningful: 75%
- Feel on track for their future plans: 65%
- Use what they learnt on the course: 50%
Where graduates work (5 years on)
Based on about 420 graduates, across similar courses at this university
- North East: 1%
- North West: 49%
- Yorkshire and the Humber: 6%
- East Midlands: 3%
- West Midlands: 15%
- East of England: 3%
- London: 6%
- South East: 4%
- South West: 2%
- Wales: 11%
- Scotland: 1%
Who gets in
Based on about 145 students who started, across similar courses at this university
- A levels: 74%
- Baccalaureate: 1%
- Access course: 1%
- Other HE qualification: 20%
- Other qualifications: 4%
- No formal qualifications: 1%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Introduction to Business Principles and Skills
- Essentials of Marketing
- Business in a Global World
- Practical Marketing
- Applying Business Concepts
- Marketing Trends
- Digital and Professional Skills
- Spanish: Communication in Practice
- French: Intermediate Language Development
- Spanish: Intermediate Language Development
- Chinese: Intermediate Language Development
- German: Communication in Practice
- French: Communication in Practice
- Subsidiary Language
- The Customer Journey
- Creative Entrepreneurship
- Finance and Data
- People Management
- Chester Business School Work Placement
- The Marketing Agency
- Management Consultancy
- Upper Intermediate Language Development and Global Employability
- Advanced Language Development and Global Sustainability
- Post Beginner Language Development and Global Cultures
- Experiential Overseas Learning
- Developing Intercultural Literacy and Cross-Cultural Skills
- Industry Placement Year
- Study Abroad Immersive Year
- Strategic Marketing
- People Analytics and Transformation
- Brand Management
- Third Sector Management
- Retail Management
- Business Strategy and Analytics
- Project Management
- Digital Disruption
- Sustainable Marketing
- Dissertation
- Negotiated Project
Questions about this course
How much do graduates of BA Business Management and Marketing at University of Chester earn?
The median salary is £27,000 after 15 months, £21,500 after 3 years, £27,500 after 5 years. After five years the middle half of graduates earn between £22,500 and £34,500.
What do graduates of BA Business Management and Marketing at University of Chester do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Business Management and Marketing at University of Chester?
85% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Business Management and Marketing at University of Chester?
The typical offer is BCC at A level, or 28 points in the IB. The average entrant had 115 UCAS points.
Does BA Business Management and Marketing at University of Chester include a placement year or year abroad?
The course has an optional year abroad.
How many students continue on BA Business Management and Marketing at University of Chester?
75% of students continued into their second year, and 13% left higher education.